He FC Barcelona has launched its official channel NAVER TVthe leading digital content portal on South Korea. From now on, this platform offers its users exclusive access to the club’s official content, including news about the men’s and women’s first teams that will be available both on this channel and in the function NAVER’s ‘Home Feed’.
The channel FC Barcelona’s NAVER TV It will be the first international sports channel equipped with Papago AI automatic translation technology, which will allow Blaugrana club content originating in Catalan, Spanish and English to be presented in the local language.
This understanding underlines, once again, the ongoing efforts of the Barcelona entity to grow its fan base in the Asia-Pacific region, through a creative content strategy and also thanks to the interaction with the local digital content creator that offers localised, attractive and personalized content not only including matches, but also news and player appearances, to give the audience the complete look at the culture and playing style of Barça.
July Guiuvice president of Marketing Areasaid: “Asian countries represent an important source of growth for the brand Barça with millions of users increasingly asking us for original content from the club. Therefore, the launch of a new channel of FC Barcelona on NAVER TV This is a strategic move to reach our Korean fans, who are some of the most passionate in the region. We want to establish new channels of direct communication with our fans around the world and NAVER TV is the perfect platform to reach the audience of ‘a key market in Asia-Pacific’.
Joo Kun Bum, head of NAVER Sportssaid the following: “We hope to promote the content of the Barça club in Korean on NAVER. I hope that this opportunity will lay the foundation for new collaborations with FC Barcelonaone of the most prestigious teams in LaLiga.”
Source: La Verdad
I am Shawn Partain, a journalist and content creator working for the Today Times Live. I specialize in sports journalism, writing articles that cover major sporting events and news stories. With a passion for storytelling and an eye for detail, I strive to be accurate and insightful in my work.
