Become a sponsor of Paris Saint Germain (PSG) a conflict, with a boycott campaign, cost the multinational beverage and wine group Pernod Ricardwho was born in Marseillesthe city whose team is the Parisians’ biggest rival in football.
Pernod Ricard and the PSG announced on Monday a deal in which the alcoholic beverage group will supply the club with champagne and spirits for four seasons.
This is a “global agreement” and for the group’s premium brands, the firm said in a statement in English only, where it did not detail the value of the sponsorship.
Pernod Ricardworld number two in the sector, bringing together 240 beverage brands, including some of the Spainespecially wines and marc.
The announcement was very poorly received by fans of Marseillesthe biggest rival of PSG in playgrounds. But also, Marseilles is the city of Paul Ricardwho founded the brand that spawned the group in 1932.
As if that wasn’t enough, Richard This is the most famous brand of pastis, the appetizer par excellence of the Provence region and the entire south of the country.
The anger of the Marseille fans has reached the launch of the campaign ‘#BoycottPernodRicard’ on social networks, where it has spread like wildfire since yesterday.
“Marseilles more worthy than the brands that sell their soul for Qatari money,” said one X user, while others suggested alternative pastis brands.
Lists of drinks in the group’s portfolio circulate on networks with calls not to consume them, as well as sarcastic poems and painful comments.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
