“We want a Athletic sustainable, that it has no euros loss, that it has a balanced income and expenses, that it does not have any reliance on investment funds with leonine conditions or that it needs to adopt measures such as selling our best players or putting strange names in the stadium ”. This is the cover letter of Jon Uriarte about the field of economics. They seek to make Athletic a “winning team” and get benefits “to reinvest it in having the best playing professionals San Mames”. Of course, “no debt”, he clarified in a video shared by official channels of the candidacy.
The economic group Izán Athletic it is made of Guillermo Ruiz, Adolfo Plaza, Xabi Álvarez, Roque Echaniz, Ana Díez, Laura Ruiz de Azua, Ainhoa Iza and Ibon Naberan. The main goal they seek is “high revenue from new businesses” that they will implement without winning the election on the 24th. Athletic each year there is a difference of 20 million between costs and revenue ”and this is something they want to address.
“It’s an unsustainable situation, we can’t allow the club to continue losing 15 million euros per year,” he said. square. The “only lever” to increase the revenue share “is the commercial side” by businesses outside of traditional models. “Don’t come in Europe heavily punished income, we must establish a strong sports project that allows us to enter Europe on a recurring basis, which will greatly help us balance income and expenses ”. Where is the club going? The projection made from Izán Athletic It is not all flattering: “If we continue with the current trend, those 100 million in the box will be gone. And 160 million of the club’s assets will go to 75 ”.
Getting 20 million euros more per year for 26-27 by traditional businesses is the goal set “to reinvest them in the field of sports.” San Mames should generate more euros for the club box. Uriarte It is ambitious and one of the main challenges it has set is to “have over 85% attendance” at the stadium in five years. This means between 3 and 5 million annually.
Increasing the membership base, card transfers that provide more effective payment incentives, loyalty programs for attendance, setting popular prices for children or for people in disadvantaged situations … some of the steps to be taken Izán Athletic if it is imposed at the polls. As a newcomer, Uriarte also disclosed the intention to “implement cancellation insurance” in the purchase of tickets in case the schedule set by League makes it impossible for fans to attend a specific match.
They consider brand placement capital Athletic on top of Europe. “We need to set ourselves on the goal of being great winners of romantic football, crossing borders around the world,” he assured. Ainhoa Iza at the same time that affected sponsors. They say there are less valued clubs League “with sponsorships of more than 30 and 40%” with respect to the Bilbao entity. “Our goal is to earn five million more on sponsorship issues.”
Izán Athletic has established four projects to generate revenue through new business. The University Athletic Cluba training center for professionals Lezama, the agreed clubs and outside people. Then I was’Athletic Studios‘, a content generation and distribution team to globalize the club’s brand. Xabi Alvarez announced that they plan to produce “a series of documentaries for each season.” They want a “consistent, long-term approach.” The remaining two projects will be Lezama Tech Labwith an open innovation structure, and a sports consultancy.
To put together this whole project, Uriarte will rely on Didac Lee. “A friend of mine is Taiwanese from and a fan of Barcelonawho is the person who turned the club around and implemented a whole digital and new approach to the business of Barcelona. They managed to set up businesses worth more than 600 million euros ”, explained the businessman. They will go with him Guillem Graell and Enric Llopartalso has experience in Catalan clubs.
Source: La Verdad
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
