The group Pernod RicardFrench spirits giant and one of the two largest companies in the world, along with Diageoof spirits, finally gave up sponsoring the Paris Saint Germain (PSG) after receiving heavy criticism and threats of boycott. especially in Marseilles.
The fans of Marseilles reacted with anger when on Monday, September 2, the group Pernod Ricard announced through a statement only in English its agreement with PSGwhich is international and includes that Pernod Ricard has been the official supplier of the Parisian club for champagne and liqueur for four seasons, in exchange for an undisclosed financial sum.
Pernod Ricardworld number two in the sector, has a portfolio of 240 beverage brands, including some in Spain, especially wines and pomace.
The contract with PSG was very poorly received by fans of Marseillesthe biggest football rival of the Parc des Princes team. Especially in ultras. besides Marseilles is the city where Paul Ricard He founded the brand that spawned the group in 1932. And, if that wasn’t enough, Richard This is the most famous brand of pastis, the appetizer par excellence of the Provence region and the entire south of the country.
By announcing Thursday’s resignation from the agreement on PSG, Alexandre Ricardpresident of the group Richard, said: “For over 90 years, the history of Richard are intertwined with Marseilles (…) And this bond is stronger than anything else. So it’s a decision that comes from the heart.”
The retreat of the group Richard came after the anger of the fans of Marseilles (the club with the most followers in France and has not won Ligue 1 since 2009-10, meaning it has not won once since PSG became Qatari property in 2011) until the launch of the ‘#BoycottPernodRicard’ campaign on social networks, where it has spread like wildfire since it started on Tuesday, September 3. Since 2011, PSG have won 10 times Ligue 1.
“Marseille deserves better than brands that sell their soul to Qatari money,” said one X user, while others suggested consuming other alternative brands of pastis.
Within the framework of this boycott campaign, lists of drinks in the group’s portfolio spread on social networks with calls not to consume them, as well as sarcastic poems and songs and all kinds of scathing comments, which were widely made in the media.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
