Legendary Michael Jordan said that “ups and downs are part of the game, but they shouldn’t come due to lack of effort. Up or down, the effort should be maximum every night when you go out on the track. If you stand up to stay there and if you are down to get stuck there.This phrase reflects more on what drove Jordan to struggle in court every day.And it is that effort, the capacity for sacrifice and the self -confidence is inevitably associated with success in sport and the arts.We have many references here.
Soccer players, for example. They have learned in the lower categories that to be a professional you have to take the time. LaLiga fights are proof of perseverance and ability to sacrifice. The same is true of other disciplines, including music. It’s true that effort isn’t always synonymous with success, but it’s certainly always worth the trip. For this reason, Budweiser now wants to recognize the efforts of all who do not give up, in football, music or any other discipline, and reward the sacrifice and perseverance of these dreamers.
The beer brand is once again focused on supporting innovative formats that at the same time serve as spaces where young artists can showcase their talent in any discipline of so-called “urban culture” such as fashion, electronic music. , hip-hop …
Exactly, to fulfill this goal, they launched in Spain greatness is in your hands, a global initiative that aims to encourage people to fulfill their dreams and they do so by giving a voice to creators from around the world. A campaign that originated on a platform launched by producer, composer, instrumentalist and director Anderson .Paak.
Your success story can be a stimulus to encourage other “dreamers to take advantage of the opportunities life offers to make greatness their passion. To inspire them all the time, we want to bring them those models who fulfill their dreams with perseverance and dedication ”, said Todd Allen, Vice President of Global Marketing at Budweiser.
The idea is to invite creators from around the world to be part of this global movement. Allen detailed that the process will be based on “a contest where our followers from different parts of the world can showcase their talent and passion,” he concludes.
Californian Anderson .Paak released Malibú in 2016, has since been considered one of the reference albums of new urban music and since 2021 he has been working with Bruno Mars, on a duo called Silk Sonic. In the video clip of Your Take has gathered the freestyler Sean Garnier, Brazilian rapper Xamã, Swedish fashion designer Julia Dang, Colombian graffiti artist Wanda Pot, Argentine singer Lara91K, Brazilian graphic artist Gabriel Massan and British drummer Louise Bartle.
In the video clip of greatness is in your hands Artists from different disciplines from around the world have achieved success thanks to their efforts and desire to be great in collaboration. These are true stories of creators who believed in what they did without caring what others told them. It’s more than just a campaign; It is the validation of urban culture in a real and direct way that conveys the message of an independent generation that fights for what it believes in and whatever others think and say.
In this initiative, Budweiser wants to once again show its support for all the city’s cultural leaders who have pursued their goals without giving up and invite everyone to celebrate the success of those who strive every day with beer. To do this, it will organize BUDX, an event that will bring together creators and followers of the brand in Spain and will include the participation, among others, of Recycled J, which will present a new theme exclusively to attendees.
However, and although it is great to celebrate the triumph of talent, it is still better to promote it so that it shines. That’s why the campaign won’t stop there and the beer brand will launch a series of activations through its social networks, in Spain and around the world, to give a chance to all the creators and followers of Budweiser who are part of This global platform that wants to inspire people to fulfill their dreams.
Success is not an unattainable fantasy or a gift falling from the sky to the privileged few. Behind success is always perseverance, rejection and moments of doubt and reaffirmation. “This is the case of Séan Garnier, one of the campaign’s international ambassadors and a real inspiration for everyone, because his experience shows that, with work and confidence, you can get far while enjoying the journey”, recalls Mercedes. Valdés, Budweiser brand director in Spain. There is also room for joy, satisfaction with the resulting achievement and a desire to continue achieving success. Football and LaLiga have taught us this on several occasions, but this phenomenon is more global.
Oh my Goal !, the musical event of the year
LaLiga is, in fact, more than just football. It is also a passion, entertainment, fun … and, of course, spectacle. Younger and growing public: between 2018 and 2020, football fans between 16-24 years old rose 7% in Spain. Music, due to its ability to cross boundaries like football, is an ideal medium to connect with younger fans.
To this end was born Oh My Goal! LaLiga Music Experience, the first concert in Spain that brought together sport, music and entertainment and for many is already a musical event of the year. A special event held on June 11 in Barcelona and served to mark the end of the LaLiga season. More than 23,000 people gathered at the RCDE Stadium to enjoy powerful artists such as Rauw Alejandro, Steve Aoki, Maria Becerra, Albert Neve, Juan Magán and Bizarrap, who offered more than five hours of pure entertainment.
The concert also has a social component, because during this time it is possible to collaborate on the solidarity project conducted by LaLiga in the Za’atari refugee camp. The initiative uses football as a tool for social inclusion to improve the quality of life of refugee children and youth. LaLiga chose the music this season to boost the emotions of the competition through the slogan #PlayLaLigaSantander.
Source: La Verdad
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
