Williams Racing is changing the style of its cars for the Mexican and Brazilian GPs

Williams career has announced through its official website the agreement with Free marketan e-commerce originating in Argentina that has more than 100 million users. This agreement resulted in a change of image for the team’s cars. During the following GP’s (Mexico and Brazil) the drivers of the British team will wear a yellow stripe on the bonnet of their cars.

This ‘livery’ combines the colors of both organizations creating an image similar to what the cars wore in their glory days. A clear nod to the team’s winning heritage, which aside from changing its exterior design also takes advantage of ties to Argentina. As directed by the official website of Williamsyellow appeared for the first time in 1983, since then they have won 114 races and 3 constructors’ world championships wearing that color combination.

Franco Colapinto He starred in a television commercial with Free market. The young Argentine driver is causing a lot of excitement and hope in the world of Formula 1, something that is very positive for the British team. This ad plays on the identity of Franco Colapinto and the merchant Free marketexchange professions for a day. You can also see the car with a new ‘livery’ and the logos of both organizations combined.

The spokesmen of both organizations wanted to show their gratitude and enthusiasm after the publication of the agreement. “Williams Racing and Mercado Libre are two brands synonymous with speed, trust and innovationand this striking engine cover is the perfect way to celebrate our partnership,” he shared James BowerCommercial Director of Williams career. Juan Lavistavice president of marketing Free marketadded: “We are honored to return the yellow to Williamsstarring Mercado Libre’s iconic handshake logo on the race car and drivers’ race suits for the Latin American GPs, concluded Juan Lavista.