Joma took the great leap in Europe

European Athletics -the highest authority in European athletics- announced a new sponsorship agreement with the Spanish sports firm Jomawhich will be valid from January 1, 2025 until the end of 2028. There will be four full seasons in which the Portillo de Toledo-based company will be able to present its products in the biggest continental athletics showcase. “It’s the first time European Athletics signed a long-term sponsorship agreement with a sports textile firm and, at the same time, this is the first time Joma entering an international federation,” said the EA president, Dobromir Karamarinov.

The agreement was signed this week at the company’s Toledo headquarters, which was founded by Fructuoso Lopez in 1965 and has more than 7,000 employees and a presence in 140 countries.

Joma This will be the official clothes and shoes of European Athletics and employees, judges, volunteers and staff of major championships will wear their models. The agreement for the next four seasons includes 10 great championships which will be adjusted on the Old Continent during this cycle:

• Birmingham European 2026
• European 2028 (to be decided)
• Apeldoorn Indoor European 2025
• Indoor European Championship of Valencia 2027
• Madrid 2025 Team European Championship
• 2027 Team European Championship (venue decider)
• Lagoa European Cross Country 2025
• European Cross Country Championships in 2026, 2027 and 2028
• European Team Walking 2027
• 2028 European Running Championships

“In Joma We believe in the values ​​that athletics represents: effort, personal improvement and dedication. “This sponsorship is a unique opportunity to support athletes in Europe and promote sport at all levels,” he said. Marina Lopezdirector of Joma. The Spanish brand, which dressed the Spanish athletes of RFEAit is also the official clothing of well-known teams such as Italy or Serbia and in the Games of Paris 2024 dressed 15% of participating athletes.