MotoGP For many years it has been looking for a way to attract a greater number of fans and expand its base to improve, therefore, the volume of business and the following in the leading category of competitive motorcycling. Despite recent efforts, which seek to provide more popularity for pilotsthe great heroes on the track, and the introduction of the ‘sprint’ format to boost the impact and spectators of the grand prix Saturday, the latest data from a study on the athletes with the greatest international media coverage is again shows the long way to go for the world of motorcycles.
Marc Marquezof course, he stands as the only truly influential figure in the global sphere, and yet he does so in the last positions of the ranking of the most marketable athletes prepared annually by the specialized magazine SportsPro. The eight-time world champion, at the age of 31 and having rediscovered success after leaving Honda for Ducati, appears at number 117 out of 150 on this list which takes into account three main aspects of the athlete’s image: brand strength, market volume and economic impact.
According to the analysis of this conglomerate that specializes in sports business, Márquez’s score is 3 out of 10mainly stand out in the brand strength section and click on the second and third pillars of the complete analysis, which takes into account elements such as authenticity, sports performance, potential audience or the economic value of the market which will work and affect the tested athlete.
In the list, the first motorsports athlete to appear is Lewis Hamilton eleventh with a rating higher than 8 out of 10. Also Formula 1 drivers Max Verstappen (31), Charles Leclerc (33), Lando Norris (37), Oscar Piastri (46), Carlos Sainz (58 ), George Russell (64). ) and Oliver Bearman (101) appeared to lead an eight-time two-wheeled world champion, a fact that in some cases is still surprising.
In the list of 150 athletes, 14 Spaniards appeared, first among them the tennis player Carlos Alcarazin 29th place with a potential of 7.5 out of 10 in commercialization potential, the 21-year-old from Murcia almost surpassed the impact of the FC Barcelona footballer. Aitana Bonmati (32), recently crowned for the second time in the Ballon d’Or At 17 years old. Lamine Yamal appears at position 41 in the list.
Although Márquez is the only one to appear on this list of the world’s most marketable athletes, what is really concerning is how far he is from the rest of his peers in terms of notoriety in the digital environment, which is key at this point in th -21 century. The one from Cervera has it more than 7 million followers on Instagram, and more than 13 million combining all their profiles on different platforms. Next on the list, fellow champion Fabio Quartararo, has 2.4 million Instagram followers and just 3 million across all his profiles combined.
The conclusion of these numbers and the study is clear: competitive cycling still has a lot of work ahead if it wants to place its athletes among the most media-worthy in the world, a goal that recognizes the sponsor of the event, the Spanish company Dorna.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
