UD Las Palmas beer continues its route in the hospitality industry of the Canary Islands

The head of development of Pío, Pío’, the beer brand of UD Las Palmas, Felix Perezhas announced that the drink of the yellow team continues its development process in the Canary Islands market. The beer is produced in La Palma and is currently sold in hospitality centers and, for now, not in stores.

Pérez, in the statements to ‘El Espejo Canario’, said that “it was a great success that all the attendances were sold in ten days or fifteen days, more or less, yes the fact is that We have been on the market for two months and it has been successful“.

He added that “we started with a micro factory in La Palma” and “the truth is that it is a success that does not allow us to continue to advance to reach other islands to have bigger points of sale.” “In that factory we continue to work every day, in indeed, we create an unforgettable production” whose distributor, Incabe, is fully positioned in sectors such as hospitality.

He added that “We are making improvements to La Palma’s production processes and in the future we want to have our own factory,” said the commercial director of UD Las Palmas. “At the club We are very satisfied and we have to keep working because one day that beer will be in the supermarketsit will be clear that yes, in the near future we will be in supermarkets.

The world of beer attracts football. While UD Las Palmas creates its own brand and factory, the brewery was in October Mahou San Miguel opened its space inside the Santiago Bernabéu where they expect to receive 400,000 visits a year and which will be the first to brew beer in a sports stadium, as it has the capacity to brew 30,000 liters per year.

Mahou remembered that In the 40s the brewery took over the management of the stadium bar to, in the 80s, formalize their advertising relationship and, in 2001, sign their first sponsorship contract.