By Legends or Neptuno Vip Event. IFEMA Madrid has chosen the Swiss company Hospitality matches, of the Byrom group, for taking advantage of the hospitality program of Madrid Formula 1 Grand Prix which will be held from 2026 to 2025.
“The company will design the products and experiences, and will operate, together with IFEMA MADRID, the VIP and hospitality areas of the event, with the ambition to be the main reference in the championship for the experience offered to the fans. The collaboration agreement between of both entities predict an investment of 400 million euros in ten years for the construction, assembly, operation and marketing of these areas”, can be read on the IFEMA website about the selection of Hospitality matcheswith majority shareholding by the Mexican group Byrom
The reason for this election and for judging the other two candidates –Neptuno Vip Events, linked to Atlético de Madrid and Legends, linked to Real Madrid– is based on this operator’s “proven international experience in the development and commercial distribution of packages and experiences at major sporting events such as the FIFA World Cups (including Qatar, in 2022, and the FIFA Women’s World Cup Australia & New Zealand 2023) , as more recent examples), the Formula 1 British Grand Prix, the MotoGP British Grand Prix or the ATP Finals in London Within the framework of Formula 1, it markets all Grand Prix programs of hospitality Silverstone Great Britain since 2019, with remarkable success results, tripling the number of customers for these programs.”
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
