Tourism of Gran Canaria is strengthening its support for island sports with the launch of a new digital platform that includes sponsorship commitments to UD Las Palmas and the Gran Canaria Basketball Club (Dreamland Gran Canaria) on the new website “granequipo.com”. This initiative is presented as a key tool to deliver the union between elite sport and tourist destinationbringing Gran Canaria together as an international benchmark in the tourism-sports binomial.
The new project, developed by the Branding and Digital Communication units of Tourism of Gran Canaria, is its main objective bring the tourism-sports offer of the island closer to local and international fans, as well as visitors. This new website becomes an exclusive content space for football and basketball fans, and a bridge to promote the island’s values as a destination for sports tourism.
The center of the action is the portal www.granequipo.com, a website created with the aim of strengthening the relationship between Gran Canaria and its most representative sports clubs, offering valuable digital content, where the high-quality images of templates, wallpapers and artwork to download for free.
This platform serves as a meeting place for fans and for those interested in learning more about the teams and tourism on the island. A medium of Tourism of Gran Canaria aimed mainly at the local public, although it has a high potentially reaching audiences outside the island by having both teams work togetherwho will inform their followers of this new resource through their social networks.
Gran Canaria Tourism maintains a historic commitment to UD Las Palmas and the Gran Canaria Basketball Club, both pillars of island sport. This The action is part of sponsorship deals with these two elite teamswhose teams were able to put Gran Canaria at the center of national and international media attention.
The UD Las Palmas and the Gran Canaria Basketball Club, with an outstanding career in the Endesa League and in European competitions, are two emblems of Gran Canaria sports whose presence in the main competitions in Spain and Europe contributes to the promotion and projection of the island.
As part of this strategy, a specific landing page has also been launched for UD Las Palmas, available at www.nuestrogranequipo.com, strengthening the link with fans of the yellow team. In addition, the website offers a comprehensive view of the island as an ideal tourist destination for sports lovers, with its unrivaled conditions for practicing outdoor sports throughout the year.
The launch of this website is aligned with the Gran Canaria Tourism vision of continue to consolidate the island as a tourist destination of excellence. The celebration of the Copa del Rey 2025, which will be held at the Gran Canaria Arena from February 13 to 16, will undoubtedly contribute to this, one of the biggest basketball events in Europe that will be a great opportunity to show the beauty of the island. and the passion of local fans for sports. Holding this tournament in Gran Canaria will attract thousands of fans from all over Spain and Europe, which will also generate a significant economic and promotional impact.
Also, the island is getting ready to host the 2030 World Cupwhich will further strengthen the image of Gran Canaria as a top-level sports destination, capable of successfully organizing major international events.
Tourism of Gran Canaria is the entity responsible for the promotion of the island’s tourism, including aim of maintaining its position as a reference destination in Europe and the world. The entity collaborates with public and private institutions, as well as sports entities, to maximize the impact of Gran Canaria as a global tourist destination.
Source: La Verdad
I am Shawn Partain, a journalist and content creator working for the Today Times Live. I specialize in sports journalism, writing articles that cover major sporting events and news stories. With a passion for storytelling and an eye for detail, I strive to be accurate and insightful in my work.
