Sebastian Coe asks IOC’s confidence to “involve new generations”

The British Sebastian COEPresident of the International Athletics Federation and one of the seven candidates to rule the IOC generations of the future.

“The challenge is no different to a national committee, an International Federation or a Sports Club: how to continue the interest and interest of young people,” he said COE.

“We talk a lot about technology. But the members of the generations of tomorrow are the critical point. Because they will be the future leaders, future sponsors, future politicians. We need to create the a bond in life between them and sport. ” The candidate.

That is, he added, “The only way to put the sport at the top of the government’s agendas.”

COE68, is the oldest desire, but the one who has spoken about the new generations.

Winners of two gold and two silver Olympics in athletics (1980-1984), led the organization committee of the 2012 London Games.

The purpose of this, if you have accessing the presidency, is “to adopt a ‘first’ approach, the audience ‘”.

“In essence, it means giving them what they want, when they want it and where they want it,” he explained.

“With everything invested by an Olympic committee or a federation in developing an athlete’s reputation, it is important that in the critical moment of his career his country’s hearings can be accessible to him,” he added.

COE said that, despite winning the previously difficult elections such as the headquarters of the 2012 Games or the presidency of the World Athletics, he has no secret to win March 20 of the IOC Presidency. The only merit he had in this campaign, he said, was another: “Let my desire and my promise and love the Olympic movement and the games.”