The Barcelona shopping center of La Roca Village This Thursday, ‘Première’ showed a fashion campaign of the novel of various brands. Because, in it, the models are less accustomed to it but, however, they have shown to develop more ease in front of cameras as in sports enclosures.
Ten first -level athletes are promoted by the center campaign. These are the national stars in the sport as Jordi Xammar (Candle), Tania álvarez (Boxing), Sara Saldaña (Artistic swimming), Aina Florenza (hockey skate), Berta Abellán (motorcycle), Sergio de Celis (swimming), Marta Visa (ski), Jaël kissed (Athletics) and Bruno del Pino (Motoring).
In a gesture that provoked great hope, a campaign was shown under the slogan ‘Your style, your game’, who filled the collection designed by Sejo parekh and óscar lorenzo To demonstrate the power of sport as a way to describe talent and fashion relations as free and language in culture. The two designs are present in a gesture that also has the recent Olympic medalist of ‘Sincro’ Sara Saldañafrom the European boxing champion Tania álvarez and of the current runner -up of the test world Berta Abellán.
The Roca Village designed this campaign to defend the role of fashion as a free language, as a culture. To defend what The intersection between fashion and sport is possible, As shown in the evolution experienced in the presentation of various collections. Athletes have more weight to provide visibility in new trends, with messages of authenticity and strengthening.
Female against prejudices
The same empowerment that the sport allowed to capture its protagonists, explaining the same evolution in their disciplines and the relationship they had in fashion. The leftove is opened Tania álvarezBrand New European Champion of Supergallo after defending his belt by the end of November. “Boxing my life ever since, without I know what to doI tried for eleven years and was in shock, “he explained.” It is true that there are more and more girls, but we lack a lot because there are no good references, which causes changes to get a bit, “álvarez said.
The woman in the machine also won a large space, as explained Berta Abellán. “Being a trial reference is very special and you know it when you approach little girls: there you win”He counts. “The comments previously received for the simple reality of being a girl are gone. But the reality of overcome by obstacles is something I always try to move into life,” Catalan continues, in a sweet Time after winning last weekend in Palau Sant Jordi, in a simile between its modality and life.
Fashion contact maintains artistic swimming, though not just for designs. “It is a discipline that requires sacrifice, many hours, even loss of social life Because we practiced eight hours a day, ”he said Sara Saldaña. “But it’s about love what you do, because we have been training for four years to swim for three minutes,” he said before explaining why he was selected for his modality. “As a child I suffered rheumatoid arthritis and couldn’t produce gymnastics or skate, but I clearly wanted to perform a creative and aesthetic sport. I saw a video of Andrea Fuentes and hanged on ‘Sincro’,” he explained.
The relationship between fashion and sport
In their modalities, the three are also good fashion ambassadors. “We’re already looking for swimsuit models for the Singapore World Cup,” he explained Saldaña “Fashion is a way that gives you to empower yourself before going to the water to show your performance”, He explained. Two designers specifically working on the artistic swimming team to get swimsuits to adapt to movements made by swimmers.
It also has an important role in the career of Tania álvarez. “We designed our own clothes. Personally, I like the sequins, hair on my pants. I prefer motifs with brightness and a color -colored touch, “he said as his way of recognizing when he came out of the ‘ring’.
There are other aspects unanimous in the two modalities. “Adrenaline. Fashion has developed an interest in testing because they are slow process but always keeps its good dose”Ha Cash Berta Abellán.
Designers deepen this relationship. “This project is interesting by The relationship between strength and food. We believe athletes have that balance that exceeds other activities, “he said Seal parekh. To show this, you used to do sporting material designs such as boxing bags or racket ropes. Óscar lorenzoFor its part, it designed the original typefaces to highlight the empowerment of the campaign.
It’s about athletes commemorating: they make references. “I don’t have much in boxing and fourth love at first sight. I was able to do something that contradicts prejudices, “he said Tania álvarez. Laia Sanz or Toni Bou is determined Berta AbellánLike Gemma Mengual or Andrea Fuentes for Sara Saldaña. As these are three references for new generations: Elevated Athletes, Model Models and Empowerment Examples.
Source: La Verdad
I’m Robert Maynard, and I am a passionate journalist with experience in sports writing. For the last few years, I have been writing for Today Times Live. My main focus has been on sports-related stories and features. With my strong background in journalism and extensive knowledge of the industry, I am able to provide readers with well-crafted pieces that are both informative and engaging.
