Although they denied it, the Media of the Media of Hamilton and Ferrari had already provided revenues

A few days ago, the president of Ferrari, John Elkann He left in defense of his commitment to Lewis Hamilton From the pages of the time magazine. “I think some of the comments that say ‘this is a marketing operation’ are really not fair to Lewis. The fact is that Lewis doesn’t need it. Ferrari doesn’t need it.”

However, this is a ‘Win Win Win’ approach in which both parties earn in terms of marketing. Remember how Ferrari’s shares in the bag were shot within hours after the announcement.

114 The pilots competed for the Scuderia Ferrari in F1, but the final sign promises to have a stratospheric media impact for both Maranello and the F1. The pilot with more followers on social networks added, Lewis Hamilton, Nearly 54 million between Instagram (39.1 million), Twitter (8.5 million) and Facebook (5.4 million) with the team Ferrari That is also more often, 44 million in three more Tiktok platforms, which are still lacking in Hamilton.

You only need to notice what happened on February 18 during the presentation of the 2025 O2 Arena campaign in London. Yes, he played in his own field, ‘Sir Lewis’ was a prophet in his land, he was awarded by King Carlos III as the Knight of the British Empire, but the whole heptacampeon in the world dressed in the red Ferrari’s red career created an unusual hope with 15,000 viewers who surrendered his reason.

At 40, Hamilton It is proposed in this new chapter of sporting history, which has become the most -Laureate pilot in history and get the opportunity to get it with Ferrari, the CEO’s personal choice John Elkann For a pilot who, in addition to its track value, had all the effects that the brand of Hamilton was dragging as a fashion icon, was a fixed Met Gala, and as a movie manufacturer was behind the F1 the movie that also opens in June and where Brad Pitt is also a opponent and where Javier Bardem is also participating.

In addition, there is activism against racism and police violence and its defense of LGBTQ rights and the causes of the environment they do in one of the most influential and respected athletes.

Following an example of his deadly earlier Fernando Alonso and Sebastian Vettel, a few days ago at Maranello’s head officers dared to make his first ‘speaking’ a minute in Italian, with more decent accents and reading directly from mobile and his first Meeting Foran, the SF5 Alighieri’s shaked day of Shakedown. of Italy. They have reached their pocket, but if the results do not come, the reeds can make spears.