The marked neck of the shirt, long sleeves, sweaters and t -shirts with a thick horizontal line. Carlos Alcaraz raised the title to Roland Garros in Paris wearing a collection of clothing marked with rugby.
In this edition, 2025, the year -100th anniversary of the presence of international players participating in the French tournament was carried out. An hour, three years before the open move to Roland Garros in 1928, the competition was played at Stade Français, a great stadium that also worked as headquarters for Rugby.
To celebrate the sporting combination and make an element of differential, Nike has launched a full clothing collection that dressed tennis players like Carlos Alcaraz or Naomi OsakaIn its version for the female team.
Rugby, flattered in detail
From the federation of Spain’s rugby they explained that they felt recognizing, from a nostalgic point of viewWhen they notice the traditional brand design and feel staying to stay, in a way, in memory at a sporting event that will be remembered for being the longest Roland Garros Roland Garros in history.
“This reminds us of the traditional rugby design even when cut. We are clearly flown That, even though it’s in an evocative way, the rugby is linked to a success of this great draft, with traditional necks and shirts with a style a few years ago, “they explained to EFE from the Federation.
Creative process
This line of clothing that dressed Carlos Alcaraz had an impact on social networks, especially for the shirt he brought to the finalwith wide and thick horizontal lines. Getting this attention, regardless of taste, affects the brand, but leaves ink the reason for its creative process.
Esther Palma, a fashion expert and director of the Epcomunication Communication Agency, said “Nike searches the Roland Garros Centenary as a concept starting point to combine rugby elements – Like drawings and neck t -shirts – along with contemporary tennis aesthetics, “something common in creative processes but” do not always talk clearly with the general consumer and remain, on many occasions, just returned to the sports consumer. “
“Mediatizing of creative processes not only human beings, but also strengthen emotional public connection. A good story clearly can change a functional dress in an iconic piece, “she said.
Esther Palma also expanded that these types of collections are usually the day -to -day, especially in special editions, but affects the lack of clarity to tell the story to get greater benefits for the brand.
The four great tournaments (open by Australia, Roland Garros, Wimbledon and open by the United States), usually coincide with marketing techniques for the sector and new releases for tennis and followers players. Good monitoring of tournaments, such as other sports such as football, serves as the basis for power sales.
“Every Grand Slam offers a unique opportunity to re -interpret the classic codes and become clothes at an extension of the event itself. In this case, it is about dressing athletes with pieces that also tell a strong visual story, which connects the heritage and cultural contest,” Esther Palma said.
A new collection of clothing that will always remain in memory thanks to a match of five sets crowned, for the second time, Murcia Carlos Alcaraz as Roland Garros champion.
Source: La Verdad
I’m Robert Maynard, and I am a passionate journalist with experience in sports writing. For the last few years, I have been writing for Today Times Live. My main focus has been on sports-related stories and features. With my strong background in journalism and extensive knowledge of the industry, I am able to provide readers with well-crafted pieces that are both informative and engaging.
