Removal from France, Netherlands, Italy or Portugal has been relatively repeated in recent years in The return to Spain, It seems that in 2026 he will end up in the first time in his history of the Canary Islands with a approach that, year -to -to -hers, he wants to recreate himself on a tour designed in the “sports key”, but also in “tourism as a major axis.”
It announced it Javier Guillén During the sports summit Madrid, an appointment in which the Spanish Round director recognized that the importance of the “message” sent along with the race was equally important as competition itself.
“I recommend the cyclist figure as a prescription of society for many issues, as for us, as a competitionIt should be focused on maintaining or advancing our country. That is why the tourist issue is key even if the tour is built on the sports key because we want to keep up and the audience and the public want to be competitive and competition, “he confessed.
“The two mixture is the one that explores us concrete sites and, when looking for territorial roads, looking for places and not in others. Then you need to take care of the method of teaching on landscapes and public roads. On TV you need to script it to say what we want to see. We wanted to go through the cities because sponsors also wanted to. An example is Carrefour, which tells us the strategy we have and we see how to do it with ability. Not only are we sports, we have many things, “he said.
One of the bets for change has been shown in the release of the sixth phase of The return 2024conducted within a hypermarket in Jerez de la Frontera (Cádiz).
“What we did last year was a historical challenge. The experience of living it and working from the inside was a great pleasure. We wanted to do it with a hypermarket because for us it made up the most and allowed us to symbolize” the competition.
“Our approach is based on three transverse columns. On the one hand clients, with other cooperation, ambassadors of returning indoors, and finally the suppliers, where we are trying to provide space to the local environments,” he said. Carrefour has been thirteen for many years to become La Vuelta’s main sponsor. Sponsorship arrives following some values that the galaxy company is present when interacting with a cooperating.
“What moves us is the value of accessing, the democratic environment, the event running through Spanish geography and the betting of young people and capable of reaching a professional and unprofessional audience. In addition, also, also, also, We are talking about giving opportunities to female sports because in this sense there are many talents, this little is visible and we should enhance potential leaders. Returning is a great opportunity to grow as a brand and that’s why we bet on male and female cycling, “Faustino said.
Carrefour’s relationship with return has been beyond the simple economic sponsorship, which knows the paradigma shift in recent years in the marketing market.
“In the thirteen years we have changed depending on the model and what we want is to provide an experience for the amateur experience to live the competition from the inside. There are partners who participate in the first person watching a career from cars, from heaven or the cyclists themselves. You feel the part and that is grateful,” he said. The next edition of the Spanish tour will start at Turin (Italy) on August 23 and will end on September 14 in Madrid.
Source: La Verdad
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