DAZN and Misfits Boxing Announce New Evening Series ‘MF & DAZN: X Series’

DAZN Groupthe leading global sports streaming platform, has announced an innovative deal with the social media star KSI and its promoter Misfits Boxingwith the Sauerland brothers, Wasserman Boxing and Proper Loud. Included in the agreement launch of new MF & DAZN: X Series, a pioneering series of crossover nights (battles between fighters from different disciplines) that will feature world-class figures from the world of entertainment and sports facing top-level boxing event. These nights will offer fans from around the world quality and professionalism in the live sports coverage guaranteed by DAZN, along with a production at the level of the great stars of the entertainment world.

The first of these nights, under the title ‘MF & DAZN: X Series 001’ will be KSI’s headlines. The British phenomenon will seek to avenge its brother’s defeat against its historic rival and YouTube star in America, Alex Wassabi, in a match that will take place at the O2 in London on August 27 and can be watched live on DAZN around the world. . The night can be followed around the world via DAZN. In the US, Canada, UK and Ireland, the event will be offered via DAZN Pay-Per View (PPV).

“DAZN’s mission is to offer the best boxing programming at the best price, but also to reach new audiences and the next generation of combat sports fans. Collaborating with the platforms of the world’s biggest entertainment star will help us achieve this. ” “, said Joseph Markowski, EVP of DAZN Group.” We see this agreement as a great growth opportunity for our business. Through a partnership with KSI, where we have already achieved unprecedented success, we will position ourselves for the long term as the go-to destination for a new and emerging sports category.On August 27, no boxing fan will miss an incredible night featuring professional fights along with some of the biggest name in world entertainment and the leading production of DAZN. “

The new KSI -led promotion Misfits Boxing came on the scene after the star and his team, Proper Loud, teamed up with Wasserman Boxing and Sauerland brothers. This marked the establishment of a new powerhouse in the boxing promotion business with the aim of organizing the biggest crossover boxing evening.

With over 50 million followers on social media, a #1 charting album, numerous BRIT Award nominations and an unbeatable record in the ring, KSI is one of the most recognizable faces in the world. His record-breaking boxing bout caught the world’s attention when he faced social media star Logan Paul in a duel that was streamed live on DAZN in 2019.

With over 18 million followers and 4.5 billion views, Filipino-American Alex Wassabi has been one of the most recognized content creators for the past 16 years. Alex’s original goal was to bring laughter and joy to millions of viewers through his skits, he is now firmly committed to boxing, following his first victory in March, beating KSI’s younger brother Deji . Alex’s goal is to show that with discipline, hard work and passion for career, everything is possible.

In addition to the main battles, there will be exciting duels between other superstars from the networks, such as Faze Temper vs. Blueface, Deji vs. Fousey and Sam Hyde vs. IAMTHMPSN. In addition, new battles will be announced soon.

KSI, CEO of Misfits Boxing, said: “After almost 3 years, I am back to lead again. First on the list is Alex Wassabi. That I laughed at many times on my YouTube channel. He thought he would destroy me with his weight. The one who defeated my brother. I am here to take revenge for him (Deji) and to show the world why I am a powerhouse to be considered. HAHAHAHAHAHAHAHAHAHA! “

Alex Wassabi commented: “I came to the UK in March and beat one of the Olatunji brothers, now I’m back to finish another, all in the same year. Big Deji has no idea where he got himself. While he’s been into music making, I’m in the gym with one thing on my mind, success. 2-0 down the road. I want to thank my team and Most Valuable Promotions for doing it. “

Misfits Boxing President and CEO of Proper Loud, Mams Taylor, commented: “The demand for these types of fights has increased dramatically since KSI and Logan Paul separated. There is no longer any stigma attached to the public. figure who puts on a pair of gloves and adjusts their differences in the ring, there is renewed enthusiasm.It is clear that most of the participants in this field of sport take their training seriously and take their preparation to another level.Crossover boxing, in a big stage like this one, with the fame it deserves, is the inevitable and natural progression in the evolution of this part of the sport.We are excited to lead this journey with everything we have for the future, today and in the long run.We know KSI is only growing interest in it.We have spent our time to fix it and it is very important for us that work with the best partners in the industry. And that’s exactly what we did through a partnership with Wasserman and DAZN. We are excited to start this event on August 27, it is truly the dawn of a new era for crossover boxing. You will see familiar faces from all parts of the entertainment world at these events. ”

“Misfits Boxing is a groundbreaking partnership that will dominate the growing crossover boxing industry,” said Kalle Sauerland, Head of Global Boxing at Wasserman Boxing. “We entered this new world with the best team in the sector. We all have the experience to showcase the best boxing events in the world and, with the mixed talent of KSI and Proper Loud, there really is no limit to what we can achieve together. I am just as excited as other teams and partners about Misfits Boxing and the MF & DAZN: X Series, and look forward to our first event. ”

DAZN, which has re-invented the way people enjoy sports, is available in over 200 countries and territories. It is the leading sports streaming platform in Japan, Germany, Italy and Spain, where it has top-tier soccer rights as well as an extensive catalog of live and on-demand sports content. Expanding on its roadmap, DAZN’s ambition is to become an indispensable part of the lives of sports fans, the destination destination, soon to offer recreational betting, news, e-commerce and gaming , and introduction of a rich and interactive entertainment to satisfy users. along with live sports.