Two years of Messi’s revolution in MLS

On July 15, 2023, under a severe storm forced to delay its presentation, Leo messi Thousands of fans received it at the PNK Stadium DRV. That day, not only a club changed forever, but also a league and, perhaps, the history of football in the United States. Two years later, the Inter Miami Not only does it stop being a promise to be a power, but it represents a cultural, sporting and economic phenomenon whose size continues to grow.

The arrival of Messi In MLS This is the specific point of inflection. In only 26 games with the pink shirt, the Argentine Star reached 40 goal contributions (21 goals and 19 help), which became the fastest player to achieve this in league history. Now the top scorer of the 2025 season with 16 goals and signed an unprecedented note: five consecutive doubles.

Beyond its numbers, its existence only has changed the North America football ecosystem. Ever since he entered MiamiThe average assistance exploded at the stadium. Teams like Chicago Fire, Columbus crew either Sporting Kansas City They broke public records when they faced the Inter Miamiand tickets to see the team of FLORIDA They increased their price to 1,700%. Apple TV+ He added 300,000 new subscribers after his debut, while the 10 -Selling shirt became the best seller in MLS history.

But the phenomenon Messi It cannot be understood without the context of the club that accepts it. Established in 2020, the Inter Miami This is another team to MLSwithout titles and has little effect. Now the second most important franchise in the league, with annual revenues that went from 55 to 200 million dollars in just two years, and won the Leagues Cup 2023 and the supporters of Shield 2024.

Currently, the team lives the best sporting moment. After beating 2-1 to Nashvilleaccumulate five consecutive successes in MLS and has remained unlucky since May 19. Despite playing three games less for his participation in the Club World Cup, he occupied the fifth position of the East Conference, with 9 points at stake and only five of the leader.

Messi Not only leads to goals, but there is an influence that brings great names such Luis Suárez, Sergio busquets and Jordi Alba. All of these have put the Miami sports and people ahead of the more useful offers in Europe. And this is not an accident.

A club that marks the trend inside and out of the field

Inter Miami He was able to achieve the “Messi Effect” and it was expected to be beyond the sport. Through a disturbing aesthetic, which destroys traditional football codes – with pink as a flag – has created a recognizable and inevitable brand. His shirts led to sales in the United States, especially thanks to outrageous design such as cooperation with the Japanese brand bape or the vigorous “riptide” of Adidas.

This modern character has also been revealed in the POP culture connection. Celebrities around the world are that -Parada by boxes of Chase Stadium: Lebron James, Kim Kardashian, Tom Brady, Serena Williams, Bizarrap, Camila Cabello or Ronaldinhoto name only a few. Inter Miami This is more than a team: it is a symbol of the cross between sport, lifestyle and recreation.

The competitive jump has also been shown at the 2025 Club World Cup, where Inter Miami History made: This is the first team of MLS Upon reaching the qualifications, he got the first success of an American club in the contest and defeat the Portothat was also the first Concacaf team to defeat a European in that competition.

This growth is supported by a long -term vision. At initiatives such as Inter Miami Foundation. Has also signed a strategic alliance with Unicef To improve access to educational Latin America.

In all of this was added an ambitious infrastructure project: the Miami Freedom ParkA complex costs more than 1,000 million dollars that will open in 2026 and will be the club’s final home. It includes a 25,000 seats stadium, a public park of 58 hectares, sports areas, hotel, gastronomic spaces and offices, which becomes a new city icon.