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Reduce when companies offer less so as not to increase the price

Less chips in the bag that toilet paper is less durable or hotel room service is optional. These are examples of a trend...

Helen Valenzuela, Director of Ouigo: “By falling, we can not raise prices, purchasing power will decrease”

Helen Valenzuela is the CEO of Ouigo España, a subsidiary of the French group SNCF, which has begun liberalizing railways in Spain. At...

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