Acerbis turns 50

The brand was born in 1973 and became an international reference in the automotive sector

The prestigious Acerbis brand was born in 1973 and became an international reference
in the automotive sector, proposing technical products to motorcycle enthusiasts. The road to reach its recognized know-how has been long, always full of relevant experiences and transformations.

Today, Acerbis is the protagonist in the two-wheeler industry with a new way of designing, developing and manufacturing. Activities in which human ingenuity supports initiatives
with vision for the future without ceasing to be true to the soul and passion that characterize this company. The first initiative is a spectacular trip, called AC50, supported by well-known brands such as Honda, SKF or Garmin.

This journey is coupled with precision and fantasy. To dreams and reality. On pragmatism and creativity. Challenge beyond your own capabilities.

Because the Acerbis way is to inspire through spectacular adventures. Guido Acrebis, CEO of Acerbis Italy, says: “Engineering. Tradition. Passion. That’s where we come from. We want to continue with that. We want to move forward, evolve our products, but stay true to our roots. It is our constant effort to be so up to date that we are one step ahead of the rest of the world.
innovation and tradition. Our mission is to combine them, because we know we have an important story behind us, but we also want to write a new one, even more incredible. We have many dreams. One is to leave the most indelible mark of our step«.

What you will discover day after day in 2023 is the adventure of our new challenge,
but it is also our historywho knows how to combine immutable values ​​with the desire for progress.« This great journey can be followed at ac50.acerbis.com and not much more can be said about it at the moment.

Source: La Verdad

Ida

I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.