90% of the population accepts that the future of mobility will be via the electric car
The Mobility Commission of the AMKT (Spanish Marketing Association), led by PONS Mobility and Nort3-, has held a new Mobility Observatory, entitled «Myths and legends of the mobility of the future: what role do consumers play?», in which, by through various experts and professionals from the mobility and automotive sector, the use of electric vehicles and alternatives from the perspective of the end user was discussed.
The conference, designed as a participatory and collaborative forum, wanted to illustrate both the positive aspects of introducing this type of vehicle into consumer habits and the barriers, real and fictional, that they may encounter on the way to the “vehicle of tomorrow.” “. The Observatory had the intervention of Xavier Flores, Secretary General of Infrastructure of the Ministry of Transport, Mobility and Urban Agenda, who emphasized that the vehicle we will find in the future will be distinguished by four main values: “electric, connected , shared and autonomous In this regard, Xavier Flores pointed out that this vehicle will open up many possibilities for the user, for example: “it will allow us to do many more things than we do now, such as making our vehicle a leisure point.”
Similarly, among the speakers at the Observatory, the presence of Andrea Vota, Bolt’s Public Policy Manager IT ES PT, who presented “Affordable, Secure and Sustainable Multimodality for Citizens” highlighted her company’s commitment to sustainability, as well as support for cities in building infrastructure for people. Vota explained to the attendees that a pilot program was carried out in 10 cities, including Madrid, involving 460,000 users. The following could be concluded from this, among other things: «when we make an alternative means available to the user
cleaner and does not take up as much as a car, the user is encouraged to use it, especially for short distances». In any case, it is confirmed by 41% of the respondents in Madrid, 52% of the users in Oslo or 210% of the users in Lisbon.
For his part, Santiago Velázquez, Director of External Communications and Sustainability of Línea Directa, presented the report ‘New Urban Mobility and Accident Rate’, which aims to demonstrate how mobility and micromobility affect accident data. This survey, conducted among a sample of 1,700 motorists and road users, shows that the increase in accidents in cities has increased by 42% over the past 10 years. Following this line, he launched a clear message: “If we do not follow the recommendations of the DGT, there could be 5,500 deaths on urban roads in the next decade, which would represent an 18% growth compared to the previous decade. Velázquez also wanted to take the opportunity to point out the preferred means of users according to their age: VMP and sharing (18-29 years), multimodal (30-44 years), own car (45-64 years), car and public transport (65-75 years).
Another of the speakers, José Manuel López, commercial director of MSI, presented his report “Car Market Trend 2022/23”, in which he emphasized that for the first time in so many years, gasoline is starting to fall (460,415 units in 2022), as well as diesel (180,946). As for the vehicles with more ecological energy, “they will continue to rise, but they still don’t have enough parking to be noticed in the most urban cities.” He also referred to the VO market. In this regard, he noted that 0-3 year vehicles are the vehicles that are falling the most “due to lack of stock” to 242,568 units this year. The largest volume, in turn, is found in the oldest vehicles, more than 10 years old, which puts the age of the Spanish fleet on the table. “A person who pollutes may not be fully aware of it, he may have no alternative but not to have access to a younger vehicle,” said José Manuel López.
For example, Appinio, a company specialized in market research, presented the study ‘6 urban legends of electric mobility’ to the attendees. This survey, based on a population sample of 2,000 people, aged 16 to 65, and with a margin of error of 2%, showed as the main result that the youngest citizens are the most committed to the electrification of the future . For example, 77% of young people between 25-34 years and 75% of young people between 35-44 years see the chance that their next car will be electric. If we look at a more mature part of the population, older than 55, that percentage drops to 64%.
Lidia Mirón, Country Director Spain at Appinio, presented a quantitative study conducted on a representative sample of men and women at the national level that debunks many of the myths surrounding sustainable mobility. The six conclusions of the study are as follows:
1. The electric future is for young people and environmentalists. There is only a 12% difference between the youngest and oldest age quotas when switching to electric when purchasing the next car, and they belong to different sectors.
2. The transition to electric vehicles has no date and will take a long time. “90% of the population accepts that the future of mobility lies in the electric car,” says Lidia Mirón. The new consumer is therefore already prepared for the switch from the combustion engine to the electric one.
3. The main motivation to buy electric is the environment. The research shows that fuel savings and economic benefits outweigh the ecological cause.
4. Everyone knows that electric mobility is expensive. This is one of the characteristics that the respondents attach great importance to. However, according to Mirón, avoid this for future communication and awareness policies in this area.
5. There is a need to provide more information about the positive impact of electric mobility on the environment. This requires more information about charging options, battery autonomy, energy costs, etc. taboo topics, as it is difficult for consumers to obtain that information, but it concerns important aspects that, again, can be solved from the communication field .
6. Our northern neighbors are ahead of the acceptance of electric mobility. It’s a false myth. “Not only are we not at the bottom, but we are also ahead by almost 20 percentage points over countries like Germany,” says Mirón, who in the minds of the Spanish consumer is more likely to accept this type of vehicle.
Source: La Verdad
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
