Animal welfare as a motivator: four in ten Austrians eat less meat

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Mr and Mrs Austrians eat less meat: just over a quarter (27 percent) serve it slightly less often than two to three years ago, and eleven percent even serve it much less. Women decreased more than men.

Consumption remained the same for about half of those surveyed (52 percent), according to a trend survey by Iglo that was published on Wednesday among 1,015 respondents. Households with children often eat more meat, with 14 percent having increased their consumption.

Animal welfare is a common reason for avoiding meat
For two-thirds, the main reason for not doing this is animal welfare or animal welfare reasons. Health is a major motivator for 28 percent, and for 41 percent earlier. Climate or environmental protection is a relevant reason for just over half (21 percent very, 35 percent somewhat). For eight in ten people over 50, health reasons are crucial; Climate protection (52 percent) plays a relatively minor role – but for young people (18 to 29 years old) it is exactly the opposite.

Meat alternatives are becoming increasingly popular
But not everyone reduces meat out of ethical beliefs; some people have simply developed different preferences or therefore take more account of the eating habits of other people in the household. A third also think that meat alternatives are getting better.

Alternatively, the most common option is to put more vegetables on the plate – at 87 percent. About three quarters eat meatless pasta or rice dishes more often, and one in two people increasingly eats lentils, beans or other legumes. 44 percent eat fish more often, and about a quarter say they eat grain biscuits, grilled or baked cheese or desserts more often. A fifth more often choose meat alternatives, a sixth choose tofu.

Source: Krone

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