Trends and highlights – these sweets conquer the market in 2025

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The largest candy fair in the world has been taking place in Cologne since 1971. The “Kroon” looked around in the land of milk and honey of sugar and calories and discovered many innovations and trends that came to international markets in 2025. Austrian manufacturers also revealed problems and challenges in the struggle for sales, sustainability and developments.

A chocolate paline here, an energy drink there, plus a chip with blue cheese – the crown cost itself about the temptations of international producers on the Candy Fair in Cologne. While the blood sugar level shot through the ceiling with the calorie balance, with every candy, with every snack, curiosity was aroused with every snack.

Source: Krone

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