After the rise in prices in the country, especially for food, life is becoming increasingly difficult to afford. To counter this, the Metro Austria wholesale market is now freezing the prices of 120 products. In this way, the company wants to profile itself as a “strong and reliable partner of the hospitality industry”.
In July, the price increase of the so-called micro-shopping basket, which reflects daily shopping, rose to 19.1 percent – costs that of course also have a huge impact in the catering and hotel industry.
In the Metro campaign, which is valid until October 25, the main products from the “food sector” should no longer receive price increases. Think of buffet smoked salmon, eggs, sauna ham, mixed vegetables, biscuits, cucumbers or aluminum foil.
Attempt to relieve “financial pressure”.
“Our main customer group is under enormous financial pressure due to rising inflation. In order to deal with the enormous challenges that inflation poses in many areas, we have therefore decided to freeze prices for many core products,” said Xavier Plotitza, CEO of Metro Austria.
Source: Krone
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