The idea of reducing food waste was great – but unfortunately it didn’t work out in the end. After two years, BRüSLi came to an end. Despite filing for bankruptcy, the co-founder of the muesli brand from Obernberg am Inn hopes it will continue like this.
“The future is uncertain, but together we made the world a whole lot better” – Sarah Lechner sent this message in a newsletter to the customers of the BRüSLi food brand, which went bankrupt two years after its foundation. Reducing waste, saving valuable food – that’s what motivated the Innviertler to found BRüSLi together with her partner Michael Berger from Vienna, which had surplus bread processed into crunchy muesli with the help of partners.
Companies like “Der Mann”, “Ströck” and the “Bäckerei Geier” supported the efforts. Hundreds of tons of bread were saved from landfill and ended up in the cereal bowl instead.
Debts of approximately 400,000 euros
The end came shortly before Christmas. A combination of higher commodity prices and a difficult market situation due to inflation had led to a financial bottleneck. Talks with potential investors failed. The result: the BRüSLi bosses pulled the string and filed for bankruptcy. According to the 1870 Credit Protection Association, liabilities amount to about $400,000 and about 50 creditors are affected by the bankruptcy.
“We certainly have hope that we can still find a way to continue with BRüSLi,” says Lechner, who is from Obernberg am Inn, moved to the federal capital to study and got stuck there.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
