Pedro Saura indicates that they will reach 100 establishments this year and that the new ones will be located in Molina de Aragón (Guadalajara), Ibiza and Veruela (Zaragoza).
Given the high demand from tourists, hotels will increase their rates by up to 15% this year, as stated yesterday by two of Spain’s largest chains. Paradores, for its part, is committed to “maintaining the same prices” as in 2022, which in turn have not increased compared to 2021. Pedro Saura, president of Paradores, stated that the aim is to make the brand known in Abroad.
The Paradores hotel network will reach 100 throughout Spain this year after opening three new establishments in Molina de Aragón (Guadalajara), Ibiza and Veruela (Zaragoza). Presenting the company’s strategic plan in the context of Fitur, Saura assured that the goal is to increase the weight of foreign customers from the current 31% to 50% in 2028. «A figure comparable to what foreign visitors in tourism in Spain as a whole,” he said.
They have their sights set on the Asian market – apart from the European one – as they believe it has “great potential” as China begins to open up after the restrictions imposed by the pandemic. In 2022, they doubled their occupancy by foreign customers, from 206,000 to 425,000 tourists from outside Spain, although the figure is still slightly below that of 2019.
Overall, however, 2022 has been very positive for the company. They have sold 60,000 more rooms and the occupancy rate is up six points compared to 2019 data, before the pandemic. The net profit amounted to 11 million euros and they have very good expectations for 2023 as they only exceed their forecasts in January.
The company, which is owned by Turespaña, recorded a turnover of 310 million euros in 2022. The goal is to achieve a turnover of 412 million euros in 2028. At the staff level, they plan to hire about 150 people and reach 4,484 employees.
The Paradores network currently consists of 97 hotels and 6,000 rooms. 24 of these are urban, 45 monumental and another 29 coastal and nature.
Source: La Verdad
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
