The federal government and eight North American states are in court accusing the tech giant of “corrupting competition” to “control the tools” needed to develop digital advertising
The US Department of Justice on Tuesday filed a lawsuit against technology giant Google for monopoly in the advertising sector. For the same reason, it has sued the District Court for the Eastern District of Virginia to force the company to spin off some of its advertising business.
The lawsuit is led by the Federal Public Service Justice. However, this important legal action has been joined by the states of Virginia, California, Colorado, Connecticut, New Jersey, New York, Rhode Island and Tennessee. The Attorney General himself, Merrick Garland, along with his team, presented the details of the lawsuit to the press.
“Competition in advertising technology has broken down, for reasons that have not been accidental or unavoidable,” the authorities said in their lawsuit. An industry giant, Google, has corrupted legitimate competition in the ad tech industry by engaging in a systematic campaign to take control of a wide variety of high-tech tools used by publishers, advertisers and brokers to enable advertisements.” their writing.
The prosecutors of these North American states have accused Google, the head of the group of technology companies framed by the Alphabet empire, of using your ad technology to drive “at least” 30% of the campaigns that advertisers advertise on publishers’ websites. preserve. .
In this sense, the United States has asked the Court to “at the very least” force Google to sell its Google Ad Manager subsidiary. Such measure includes the ad server, the Double Click suite of tools and also the AdX ad trading platform.
This is the second lawsuit filed by the US Department of Justice against Google. In 2020, this same body – then under the presidency of Donald Trump – already started legal proceedings against the technological multinational, alleging that it had engaged in monopolistic practices to dominate the search sector on the Internet, as well as advertising in those searches.
Source: La Verdad