The group’s revenues reached 345 million, 5.2% more than the previous year thanks to the growth of that of advertising and diversification
Vocento closed 2022 with a net profit of 12.9 million euros thanks to an improvement in the group’s income and despite the increase in costs such as energy and raw materials (paper, plates, etc.) and the investment made in Relevo. With all these data, the revenue increase is 5.2% compared to 2021, consolidating on its new perimeter the phase of diversification of activities and growth that began in 2017, according to the company, which presented its annual results on Monday.
Unit sales increased to 106.4 million in 2022, 5.6% less than the previous year. However, over the course of 2022, the number of paying digital subscribers has increased by 28% to 115,000, contributing to the increased weight of the margin of ‘online’ readers.
Advertising revenue increased to 152.5 million, 4.1% more than in 2021. The Vocento brands outperformed the advertising market as a whole last year (4.1% compared to 0.8% of the previous year) and in advertising ‘online’ (recorded 5.2% by the group compared to a growth of 3.7% in the sector). The digital weight of total advertising reaches 50.7%.
Acquisition of &Rosàs
By 2023, Vocento expects that 33% of Ebitda (excluding structure) will come from business diversification (Classifieds, Agencies, Digital Services and Gastronomy), compared to the current 21%.In this context, Vocento has announced the acquisition of the &Rosàs , one of the most prestigious agencies in the country, in an operation that has strengthened the group’s position in the advertising industry.
The firm &Rosàs is the independent creative agency that has won the most Eficacia Awards in the history of the awards. In addition, it was chosen first in the Best Creative Agency to Work For ranking. This operation, in combination with Tango, Melé and ProAgency, will allow Vocento to strengthen its position in the advertising industry and create the most relevant network of independent agencies in the Spanish market.
Source: La Verdad
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
