Factors such as time of day or weather can affect prices when booking or shopping online and send them on a rollercoaster ride. This makes it increasingly difficult for consumers to compare prices. Here are a few tips and tricks on how to succeed.
Those who book or shop online are increasingly confronted with individually adjusted and flexibly changing prices. This dynamic pricing (dynamic pricing) depending on the day of the week, time or weather is already widespread in online business – and is now even finding its way into stationary retail thanks to electronic price tags. In addition, booking portals and retailers may also record data from their customers for personal pricing (Personalized Pricing), such as previous browsing and shopping behavior, location or the type of device used.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
