According to expert calculations, Apple was only slightly behind smartphone market leader Samsung in terms of market share in the past quarter. Thanks to strong demand for the iPhone 14 Pro, Apple has achieved a market share of 21 percent, analysis company Canalys reports on Tuesday. Samsung came up with 22 percent.
For Apple, it’s an unusually high market share in the quarter that runs from January to March. In the Christmas business, the American group is traditionally the market leader because new iPhone models are fresh in stores. In the other three quarters – and also on an annual basis – Samsung is usually at the top.
The market contracted by a total of 12 percent
In total, the smartphone market shrank by 12 percent in the first quarter, according to calculations by Canalys. It was the fifth consecutive quarterly decline after strong business during the corona pandemic.
It’s unclear whether the higher iPhone share this year could be related to pent-up demand for delivery issues in fall 2022. At the time, corona lockdowns at factories in China caused waiting times, especially with the more expensive and better-equipped iPhone 14 Pro. In the first quarter of last year, Apple lagged far behind with a market share of 18 percent, while Samsung had 24 percent. The iPhone is by far the most important Apple product, accounting for more than half of sales.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
