The origin of food is becoming increasingly important to consumers. But manufacturers also want clear conditions, as a lawsuit by Tyrolean private brewers against Brau Union Österreich underlines. The brewery, which belongs to the Heineken group, even lost in court.
Where does what I eat or drink come from? More and more people want answers to these questions. From 1 September, industrial kitchens in Austria are obliged to clearly advertise the origin of meat, eggs and milk, but also of dairy products.
Gourmetfein has long been committed to transparency: The Michaelnbacher labels their meatloaf and meat products from the farm where the meat used comes from. “It’s hard to see country of origin on every T-shirt label, but that shouldn’t be the case with food to give as much insight as possible,” says Gourmetfein chef Fritz Floimayr.
Brau Union Austria also had to tighten this up. In sight: the revived brand “Bürgerbräu Innsbruck”. The beer is made in East Tyrol, but this is not emphasized enough. The result: The Tyrolean private brewers sued for the misleading information – and were proved right.
Logo has been modified
After the verdict, Brau Union, led by Klaus Schörghofer, confiscated the old goods and modified the logo. “The Innsbruck coat of arms was replaced by a fictitious coat of arms, which emphasizes the brewing location in Lienz,” explains spokeswoman Gabriela Straka.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
