Musk stops the purchase of Twitter due to the number of fake accounts

Date:

The operation of 40,000 million euros is temporarily halted

Elon Musk has decided to temporarily suspend the purchase of Twitter, which he agreed to at the end of April for about $ 44,000 million (42,156 million euros), the tycoon reports via his official profile on the same social network.

“Twitter deal temporarily suspended pending details to support calculation that fake/spam accounts account for less than 5% of users,” Musk said, citing a Reuters article about the company’s estimate of the proportion of fake accounts among active users. Twitter users.

Twitter acknowledged in a filing with the United States Securities and Exchange Commission (SEC) that “there are inherent challenges in measuring usage and engagement” of the social network’s large number of aggregate accounts around the world, adding that statistics can be influenced by efforts to reduce malicious activity on the service, including spam, malicious automation and fake accounts.

In that sense, the company explained that, after an internal review of a sample of accounts, it estimated that the average number of fake or spam accounts in the first quarter of 2022 “represented less than 5%” of the quarter’s active monthly users.

However, Twitter admitted that said estimate of fake or spam accounts “may not accurately reflect the true number of such accounts”, admitting that the actual number of active fake or spam accounts on the social network “could be higher than estimated”.

When presenting its first quarter results, Twitter acknowledged an error in which it overestimated its monetized active daily users by nearly two million accounts from Q1 2019 to Q4 2021.

In that sense, Twitter went on to explain that with the March 2019 launch of a feature that would allow multiple individual accounts to be linked, “an error was made at the time”, so that the actions performed through the main account resulted in all linked accounts being counted. as active users.

“This resulted in an overestimation of mDAU from Q1 2019 to Q4 2021,” the company reports, reducing the number of monetized active daily users to 214.7 million at the end of 2021, compared to 216.6 million initially. estimated.

Specifically, the company had calculated an overage of 1.5 million mDAU internationally, with 178.8 million instead of the actual 177.3 million, while in the United States it had estimated a total of 37.8 million mDAU, compared to 37. .5 million in the updated data after correcting the error.

This is the second time Twitter has admitted a similar miscalculation in one of the variables the market most tracks, after discovering in 2017 that it had overestimated its active users for three years.

Source: La Verdad

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