Today, Austria also presents itself at the largest tourism fair in the world in Berlin. A central topic is the use of artificial intelligence (AI). The Tyrolean tourism experts presented, among other things, a “dating app” for companies in Berlin. This is how we want to get the personnel problem under control.
With exhibitors from more than 180 countries, the International Tourism Exchange (ITB) in Berlin is the largest trade fair of its kind in the world. Tourism professionals from all over Austria are also presenting on site this week.
The trade fair is like a huge speed dating event where countries want to win their way into the hearts of journalists, tour operators and other business partners. Tirol Werbe (TW) used a press breakfast with 40 journalists to promote Tyrol’s hospitality. The new campaign even talks about ‘supernatural hospitality’. With a touch of self-mockery, what is described at the ITB as a revolution in the industry: the use of artificial intelligence (AI).
Paranormal powers thanks to new technology
The Tyrolean advertiser Karin Seiler explained how this can be used specifically for hospitality: “AI helps us to be telepathic. “We know exactly what the guest likes and can therefore increase the bond with the country.” It is also hoped that AI will help with visitor guidance, which is becoming an issue again due to increasing tourism.
New employee app for personnel search
Tourism LR Mario Gerber (ÖVP) also emphasized the importance of new technologies in Berlin and spoke about the new employee app that Tirol Werbe will set up in the coming weeks: “A groundbreaking project for the whole of Austria.” The app also works as a Dating Portal app. Project coordinator Patricio Hetfleisch: “Employees and companies fill in what they want and offer. The platform takes over the search and establishes the connection between company and applicant.” The app will then be available for all industries.
On the guest side, the Germans will remain the determining factor for tourism in Tyrol. More than every second holidaymaker comes from the neighboring country. As a GfK survey presented at the ITB confirms, Germans’ desire to travel remains unbroken. According to this survey, 79 percent of neighbors are planning a holiday trip this year and 25 percent are willing to spend significantly more money than last year.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
