When shopping online, booking hotels or flights and now even skiing, more and more companies are relying on dynamic prices for products and leisure activities, determined by an algorithm to maximize profit and usage. Person A quickly pays significantly more money than Person B for the same service. However, you do not have to participate in this activity.
Has it ever happened to you? You’ve just discovered a tempting offer on the hotel or flight booking portal and the next time you visit the price will already be significantly higher. In business jargon, this is called ‘dynamic pricing’ and it has been a trend on international platforms for a long time. But even Austrian ski resorts now rely on algorithms to determine the price. If you don’t want to be tempted to spend more money than necessary, you should follow a few rules when buying online. Krone+ reveals how to outsmart the price cheats and their algorithms.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
