Long line on Wednesday morning at Getreidemarkt 1 in the 6th district: Alza, one of the leading electronics companies in Central Europe, ceremoniously opened its first 24/7 store in Vienna at this address with opening offers. With a monitored sales area, AlzaBoxes for collection 24 hours a day and a café, the company wants to offer a store in Vienna with a unique shopping experience.
Alza is celebrating its 30th anniversary this year and is one of the largest and oldest e-commerce companies in Central Europe. The green mascot has long enjoyed cult status in the Czech Republic and is also known to many in this country thanks to the current advertising campaign. In an interview with krone.at, Petr Bena, vice chairman of the board of directors of Alza, recently explained how the Czech company wants to shake up the Austrian market and why Alza is well prepared for the future of e-commerce.
The new store, which opened on Wednesday, combines a consultation room that is open at fixed times on weekdays and Saturdays with a self-service area that is accessible 24 hours a day. Customers can also collect orders quickly and easily here late at night or on public holidays. Payment can be made via QR code or directly at the terminal.
Special coffee and fresh pastries
A special highlight is the integrated café “The Miners”, which focuses on coffee specialties and is open daily from 8 a.m. to 8 p.m. In collaboration with Alza, the café also offers freshly baked products from its own bakery. In addition to the new location in Vienna, “The Miners” has 13 branches in the Czech Republic and now also operates four cafés in Spain and one in Poland.
Thanks to its central location near the Vienna Technical University and the Karlsplatz transport hub, Alza wants to appeal mainly to students and technology enthusiasts with its first 24/7 store, as announced at the opening.
At the opening, Alza will offer exclusive offers: between November 20 and 22 there will be discounts of up to 44 percent on selected products. On Wednesday morning, crowds of people lined up to get their hands on a PlayStation 5 at a particularly low price.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
