The Austrians cannot be scammed on or on Valentine’s Day: they spend a total of 50 to 70 euros for their partner, whether it is a romantic dinner or the classics: flowers (52 percent), sweets (such as chocolate, 35 percent ) and common activities (21 percent).
“83 percent of men and 66 percent of women are planning to present their partner for Valentine’s Day this year,” summarizes the most important results of SME research on behalf of the WKö Federal Division.
Everyone who gives an average of 50 euros. The Viennese are very generous, they spend around 80 euros. The expected total expenditure is 220 million euros.
Today Valentine’s Day is primarily considered an important sales driver.
Search in the short term gift
The vast majority-out 84 percent-buy gifts in intramural trade (one of them a third of shops mijlen), 23 percent use online stores. It is striking that many buy their gifts in the very short term – a few days before or on Valentine’s Day.
- In 2022, the Austrians released on average about 14 euros more for the gifts of Valentine.
- The most chosen gift is still flowers – roses, tulips and orchids are among the long -term favorites. More and more people are trusting sustainable regulations with flowers of domestic production. Asked this year: pastel shades in nude, lilac and light blue tones and the trend color Mocha Mousse.
- In Vienna, 81 euros are the most spent on Valentine’s Day gifts, according to the results of consumer control. The last lights, on the other hand, form Lower Austria and Burgenland (64 euros).
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The increase in men’s increase in men is particularly striking: while 77 percent of men made a gift for Valentine’s Day last year, this year it is 87 percent. A falling trend, on the other hand, is clear among women.
- 26 percent of women would at least be somewhat disappointed if they were not given a gift for Valentine’s Day.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
