Kartel accuses bubbles – after a record penalty: how much is it for brewery?

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Due to an initially unregistered takeover of a sales area in the Welas-Park Shopping Center in Wels (Upper Austria), the Rewe Group had a record fine of 70 million euros a few days ago. Now are much enigmatic: how much does the Brau trade union get your cartel infringement? Today, Tuesday, the first lawsuit in Vienna is increasing.

From the removal of animals to noise in the building – in 26 points the house rules for the Palace of Justice in Vienna are regulated, in which the first negotiation in the Causa Brau Union Austria will increase on Tuesday.

In June 2024, the Federal Competition Authority had applied for the imposition of a “reasonable fines” at the largest brewery in Austria. This can yield up to 10 percent of groups sales of the previous year and therefore go into the millions. Because: in 2023, the sale of the Brau trade union amounted to just over 926 million euros.

What is the beer Multi, which brands such as Gösser, Zipfer, Keizer and Popigamer and who is a subsidiary of the Heineken group? The Brau Union would have threatened drinkers not to sell them anymore if they don’t get other drinks. Moreover, it is said that buyers are obliged not to let drinks from other competitors run in the reach or to cover the majority of the range via the Brau Union. Moreover, there were also the exchange of competitive data and also market and customer growth play outs, but this was already partially parked at the time of the application.

“Are convinced that the purchased allegations can clarify”
The Brau Union, who acts by Linz from Linz, has been taken into account. “For us, the clarification of these concerns is still in our top priority. We are convinced that we can clarify the accusations provided, “the company recently emphasized the” Kroon “.

Application is 260 pages long
The fact is: the imposition of the 70 million euro fine against the Rewe Group, because it had not first registered the acquisition of a trade area in Welas Park in Wels as a merger at the Federal Competition Authority, shows that the violations of The violations of Bridal Union can certainly be expensive. In any case, the application of the Federal Competition Authority consists of 260 pages and there are also 145 side dishes.

Source: Krone

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