Many people have one and swear by their Thermomix. Now manufacturer Vorwerk is launching a new model. There are some new functions immediately – others only later.
After six years, Vorwerk launches a new Thermomix model. Customers can now order the food processor on the internet, said Vorwerk boss Thomas Stoffmehl of the German news agency. The new Thermomix will be delivered in the second week of April.
Expert: Thermomix has “iconic status”
Other companies such as Bosch, Xiaomi, Moulinex and Kenwood offer similar products. For many people, however, the name Thermomix is recorded as a generic term for kitchen machines, such as explaining experts. “Thermomix is cult and has an iconic status. Polarizing strong brands, keeping people, “said Martin Fassnacht, professor of strategy and marketing at the Düsseldorf Wirtschaftshule Whu.
The Thermomix invented in 1971 is the most important product for Vorwerk. The newest model TM6 was launched in 2019 and since then, according to company information, more than 8 million times have been sold worldwide. The German family business recently spent more than half of the sale.
According to Vorwerk, the now introduced TM7 has different innovations. Accordingly, it should be possible for the first time to cook food and dishes without a lid. With 1,549 euros, the device costs 50 euros more than before.
Initially no integrated speech control
In blogs and internet forums it had long been surprised which features a new Thermomix could have. Among other things, there was speculation about the use of artificial intelligence and a way to control the device per language. Such functions are not included in the beginning, but must be available in the future. A precise time is not yet exactly.
Products from Vorwerk are not available in stores, they are brought to the people by direct sale.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
