The car company is weakened, but VW 2024 was able to play another record in a product: the VW Currywurst has almost never been sold before. 8,552 million documents were stopped in canteens and supermarkets in 2024, as the Council of the Company announced in an article in the intranet.
That was a good 200,000 more than in the previous record year 2023. A spokeswoman for the group confirmed the information. “We are celebrating a new sales record with more than eight million Volkswagen Original Curry Sausages,” wrote HR Board Gunnar Kilian on LinkedIn.
Almost as many sausages as cars
The group sold almost as many sausages as cars. In contrast to the sausage, the vehicle percentage of 2024 had shrunk by 2.3 percent to 9.03 million models of all group brands. With the core brand VW, the sausage is even the best product. In 2024 there was around 5.2 million cars and vans with VW logo for the 8.5 million sausages.
The company attributes the record to new variants such as the Hotdog Sausage, which was launched in 2021, which sold almost 2.18 million times last year. 6,317 million units were stopped by the classic currywurst. In 2019 there had been seven million, 6.5 million in the Pandemie years 2020 and 2021. Kilian announced that further variants should follow. “Our next currywurst -coup is already in the making!”
Currywurst Spell called former Chancellor Schröder
The exile of the classic of a VW canteen in Wolfsburg had caused national storage in 2021. Above all, the reaction of the German former Chancellor Gerhard Schröder on the “Krafriegel of the competent employee and competent employee in production” fed a debate on meat consumption in companies. In 2023, VW increased the ban on currywurst in the canteen in question. In the remaining more than 30 canteens and kiosks in the factory, the meat product was always offered.
The VW Currywurst was launched in 1973. It is also available in many supermarkets in the lower Saxony. It is manufactured in the butcher shop of the Factory -ownership Volkswagen Service Factory. VW even gave her his own part number: 199 398 500 A.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
