In a study, 97 percent of the respondents said they regularly buy online online. As reasons, they mainly mentioned lower prices (17 percent), a larger supply (15 percent), independence of opening times (twelve percent) and time savings (ten percent).
Travel, clothing and cosmetics are ordered online, as can be seen in the e-commerce report 2024 of the payment that provider Nexi and the Austrian trade association loses. But there was also an increase compared to 2023 for food and pharmacy products. Streaming services, event tickets and insurance companies were often ordered online.
The majority of the money flowed in travel with 10.7 billion euros last year and the hospitality industry. Consumers pay with a card, e-wallet or per purchase on account.
Local providers are preferred
According to the report, local online stores are very popular. Almost three -quarters of the respondents buy this. “Online and offline shopping complement each other ideal, because about 80 percent of all stationary purchasing qualifications are digitally prepared. Local dealers score with proximity, quality and personal service,” said Handelsverband Managing Director Rainer Will.
The most common is paid for debit and credit cards. “Each age group has its own preferences of the card payment and e-Wallets for young person to be brought to the older person,” said Damir Leko, general manager of the country of Nexi. For the Nexi and Trade Association report, 2600 people were interviewed for a week about their online editions of the past 28 days.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
