The online supermarket of Gurkerl, which is active in Vienna and the surrounding area, now supplies twice as much with an enlarged and automated goods warehouse. The number of current monthly orders has almost doubled compared to October 2024 and is now up to 100,000, the company said Thursday.
“Our goal with the switch to a fully automated logistics center was to further improve the shopping experience for our customers and at the same time make our E-Food model profitable in a high wage country such as Austria,” said the recent Gurkerl boss Olin Novák in a broadcast. Since the “restart” in October, the online supermarket has said that it has delivered around 50,000 customers.
Automated goods warehouse since October 2024
In the course of the expansion and renovation of the goods storage and the capacity reduction, Gurmerl went to 290 jobs in the early 2023, according to media reports. The company itself has never quantified the amount of job reductions. Gurker currently employs around 330 employees, of which around 100 drivers and around 190 employees work in the warehouse, the online supermarket said on request. The number has hardly changed since the “again launch” in October 2024. With the “new” automation in the logistics center in Vienna-Liesing, “can edit many times compared to earlier with almost constant team size”.
In addition to supermarket goods, the online retailer also sells food from around 200 producers from Vienna and the Viennese environment. The FoodAver also offers products that do not exist in other supermarkets in Austria, such as fried products from Outfreil and Joseph Brot, as well as food from the British department store chain Marks & Spencer. Products from Wiener Gastro companies are also available. Gurker currently has a total of 16,500 products, including about -the -counter pharmacy items that are offered.
Gurkl belongs to the Czech Rohlik group
The domestic online supermarket is from the Czech Rohlik group, founded in 2014. The online retailer is currently active in the Czech Republic, Hungary, Germany, Austria and Romania. Rohlik has already invested a lot in the Austrian subsidiary that was launched in December 2020. From the end of April 2023 Gurkerl.at GmbH, which has been cumulative for several years, amounted to around 70 million euros. The more recent figures have not yet been published in the commercial register. In addition to Gurkerl, Alfies, Billa, Hausfreund, Hofer and Interspar are also fighting for market shares in the delivery of food houses.
In the course of the year, Gurker intends to further expand the area “Fresh Ready Mountains” from popular Viennese restaurants. The own brand range must also be increased from currently 300 to 500 products. The groceries care service currently promises delivery within three hours for normal orders and offers delivery time of 15 minutes. The delivery times when ordering must decrease to less than two hours in the long term.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
