In 2024 the Austrian mobile phone provider Spusu was almost uncontrolled, this year the company will go back somewhat. There are big plans abroad: in Switzerland, Italy and England Spusu wants to crack the 500,000 customer marking by 2030. For a market access to Germany, “the door” can finally be “opened”.
In 2024, the mobile phone provider Spusu quickly became growing and 130,000 new customers were able to land. This year there will be around 70,000 to 80,000 in Austria. The advertising budget is also reduced and halved for 6 to 7 million euros, but Chief Franz Pichler wants to return to the black. After about 5 million euros loss in the previous year, 5 million plus should be.
This year about 150 million euros in turnover
The mobile operator is in the lower price segment and offers packages of 10 euros per month. “The annual turnover amounted to 81 million euros in 2024, this year we expect around 93 million euros,” said Pichler. The Bottom Line is 149 million euros in the entire group.
In addition to Austria, Italy, England and Switzerland are also one of the markets of Spusu. The largest foreign market is Italy with 120,000 customers, followed by Great Britain with 70,000 users and Switzerland with 40,000 customers. The company is still the shortest active in Switzerland. Apart from Italy, the markets are not yet profitable.
Spusu focuses on Germany
A long -term dream for Franz Pichler is to step on the German market with his mobile phone. Now “a door” can open. Spusu offers a court decision, Pichler hopes for a market opening for virtual operators without its own network. From a technical point of view, everything is prepared, but an introduction is realistic at the earliest of Half2026. Spusu has been trying to get a foothold in the neighboring country for a long time, but so far this was not possible, which the operator also fought before the court.
Apart from mobile communication, Spusu also relies on wine and e-bikes. Pichler was already able to win different prizes with crying. Pichler also sees great opportunities when expanding the fiber optic internet. The company is 100 percent family ownership.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
