Antena 3 manages to lead the twelve months with an average share of 13.9%, breaking Telecinco’s hegemonic decade
Spaniards are spending less and less time in front of traditional television. With the return to normality and after the end of the most difficult period of the pandemic, which served to temporarily reactivate a declining television consumption, the public is opting for a different kind of alternative content than that of the traditional channels. For example, viewers watched an average of 183 minutes in 2022, the lowest figure since 1992, when the average stood at 192 minutes, according to data from the GECA annual report.
The historical series since the measurement of the data shows that consumption falls below 200 minutes, a situation that occurred only once before, exactly thirty years ago. In 2020, during the confinement, it skyrocketed to 233′. Two years later, all viewers watch less television than before, regardless of their age. The ‘target’ of the over-65s stands out, the one who spends the longest time in front of the television (-31′). Among the youngest, the figures are more alarming and continue to fall: from 13 to 24 years old, they watch only 67 minutes a day, while the child lock drops to 73′. By gender, women (198′) spend more hours on the small screen than men (168′).
Similarly, another report by the consulting firm Dos30′, based on data from Kantar, points out that Navarra (164′), Comunidad de Madrid (167′) and Cataluña (169′) are the regions with the least television viewing in 2022. , La Rioja (224′), Castilla-La Mancha (213′) and Asturias (211′) are the areas where it is most consumed.
On the other hand, Antena 3 has established itself as the most watched channel in the country with an average audience share of 13.9%, representing a slight increase of one-tenth compared to the previous year. However, that of Atresmedia has managed to lead the twelve months of 2022, thus consolidating the first position against Telecinco’s “annus horribilis”, which has reduced its average “share” by 2.6 points (12.3%). It is the main Mediaset channel’s worst annual performance since its inception in 1990, with the last month of December being the worst in its history, dropping to third position (10.7%), behind La 1 (12.7 %) and Antena 3 (13.5%). %).
In this context, the first TVE channel slightly increased its number in 2022 by increasing three-tenths to a share of 9.1%, also thanks to the last month of the year, in which La 1 saw its ratings skyrocket thanks to the Football World Cup inQatar. For example, La Sexta loses three-tenths (6.1%) and Cuatro scores its worst figures (5.1%) since the birth of its broadcasts in 2005. La 2, on the other hand, rose to 3% of ‘share’.
By autonomous communities, Antena 3 wins the overwhelming majority, except in Asturias, Euskadi, Navarra, Madrid and the Canary Islands, where Telecinco wins; or La Rioja and Cantabria, in which La 1 leads. In Catalonia, the regional TV3 is the favorite of the population. The Atresmedia channel is also the leader in after-dinner slots (16.2%) and ‘prime time’ (15.1%) thanks to formats such as ‘La roulette de la suerte’, ‘Pasapalabra’ or ‘El Hormiguero’ . Telecinco dominates the morning (14.1%) with ‘El programa de Ana Rosa’ and ‘late night’ (13.8%). All pay TVs lead the weekends in 2022.
As for the news, those of Antena 3 conquer the competition with an average of 19.3% and more than 2.1 million viewers, the edition presented and directed by Vicente Vallés being the most followed (20.2% and 2,467 ,000 followers), compared to ‘Informativos Telecinco’ (12.5% and 1,415,000) and the ‘Telediarios’ of La 1 de TVE (10.4% and 1,196,000). The best-watched broadcast of 2022 corresponds to the penalty kicks between Morocco and Spain in the round of 16 of the World Cup in Qatar, with 12.6 million viewers and a ‘share’ of 70%. In addition, the number of votes from the last Eurovision Song Contest (61.3% and 7,942,000), which brought Chanel to the third position, is the most followed non-sports program of the year.
Source: La Verdad
I am David Jackson, a highly experienced professional in the news industry. I have been working as an author at Today Times Live for over 10 years, and specialize in covering the entertainment section. My expertise lies in writing engaging stories that capture readers’ attention and deliver timely information about the latest developments.
