Nina Hoppe critical – “Government combines populism with activism”

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In an interview on krone.tv, communications advisor Nina Hoppe analyzes the bumpy communication appearance of the federal government.

On the question of the general state of the government, she says, referring to Karl Nehammer’s emphasis on the ‘car nation of Austria’: “After Gewessler’s yes, the ÖVP is now racing like a combustion engine. At the moment, communication with the government generally seems like it happens in kindergarten.” Hoppe adds: “First the Chancellor quickly announced a press conference after Gewsssler said yes, but then it was suddenly postponed several times . In terms of content, the only thing that was announced was that we would continue. That no longer has anything to do with actual politics and you wonder: where is the state political pretense? : “The ÖVP feels a lot of tailwind after the EU election results. Now the ‘ring is free’ between the coalition partners, each only serves its own customer base.”

Gewessler Antiperson
For drivers, Gewessler would have already become a kind of anti-person who would have implemented numerous measures to the detriment of drivers. The ÖVP now wants to use this for populist statements. Gewessler himself, however, is characterized by activist tendencies. Conclusion from Hoppe’s perspective: “The government is currently increasingly combining populism and activism.”

Good opportunities for beer festival
Social media have already become part of government communication: “The party and politicians have to step up marketing and put on a bit of a show. “But the seriousness of the politics is somewhat questioned.” When asked about the SPÖ’s communication performance, Hoppe answers laconically: “Andreas Babler says ‘free TV’ and ‘long hair in the army’. You actually don’t know anymore: is this the SPÖ or an article in the daily press.” Dominik Wlazny of the Beer Party, on the other hand, has a good chance in the elections for the National Council: “He stands for hope for something new and can don’t disappoint because he hasn’t said much about the content yet.”

Watch the entire interview in the video above!

We explain what the whole of Austria is currently dealing with: the latest news conversations with politicians and experts.

Source: Krone

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