Carlos Alcaraz, bet by Rolex

For nearly two decades, Roger Federer manages to provide time for signing the clocks rolex. This is the historical image of the brand. But the change is fragrant. A successor is already making merits. It is nothing else but Carlos Alcarazthe fashionable boy in the world of tennis and already working in the Swiss company as a magnet for his followers.

The Spanish tennis player, who won his first Masters 1000 in Miami at the age of just 18 a week, is already attracting prestigious brands. In January he signed a contract with Rolexwho has certainly started to pay off his new signing, a young player with a good future and good behavior on and off the court.

Like Federer, who in 2006, when he was 25 years old, began his relationship with the Swiss company. The investment is a clear “win-win” for both and more because of the special relationship between a brand and a player who comes from the same country. The ten -year contract Federer signed at the time amounted to 15 million euros. Later, he renewed and the relationship continues to this day.

For 16 years Federer has been a model for a fashion watch firm. She wore her models on posters, billboards, television commercials and, most of all, on top of collecting her most important titles. In each of them, he always puts the watch on his left wrist so that it appears in the picture. And, so far, at 40 years old, and after winning 20 Grand Slam titles, he remains on the Rolex squad.

But the Swiss company is looking to the future. And the future is Alcaraz, who took his championship trophy with a shiny watch on his left wrist. After Rio de Janeiro, this is the second photo where the Spanish tennis player appears with the title and model of the brand that sponsored him. And there will definitely be more. Fate seems to have a future full of success for Alcaraz and, if he will endure like Federer, Rolex will have an image for two decades.

And it is that the Swiss firm has good relations with the world of sports in general and with tennis in particular. Since the beginning of the 20th century, many figures have worn their watches.

In 1926, it brought Mercedes Gleitze, the first British woman to swim the English Channel; in 1953, two members of Edmund Hillary’s team wore a Rolex on the first climb of Everest; In 1960, Don Walsh descended into the Mariana Trench, at an altitude of 10,916 meters, along with another watch from the Swiss brand; Jack Nicklaus, Gary Player and Arnold Palmer and Tiger Woods represent the company in the world of golf.

And in the late 1970s, Rolex started the world of tennis. Since 1978 he has maintained official time at Wimbledon. Today, it hosts four Grand Slam events as well as major team competitions, such as the Davis Cup and Laver Cup. In addition, besides Federer, Rod Laver and Björn Borg also became the face of the Swiss company and is now Garbiñe Muguruza. , Stéfanos Tsitsipás, Dominic Thiem or Jannik Sinner, among others.

But more than likely the line of three consecutive tennis monsters like Laver, Borg or Federerin an investment in time that could last more than a decade, represents it Carlos Alcaraz. If everything goes according to plan, in a moment he could fill the Swiss tennis player space on the Rolex website.

For now, Alcaraz has a reserved corner with other tennis players. But, most of all, Federer has a space of his own, well -offered, bigger and with videos and messages like “greatness”, “beauty of his tennis”, “luxury on and off the court” and ” perpetual legacy “.

Alcaraz still has a long way to go to get closer to a legend like Federer. So far, he has secured a good contract seven years before Federer. Your current account is fattening thanks to your work and professionalism. In Miami he won 1.1 million euros in prizes and sponsors are starting to raffle with the Spaniards. And, for one of them, Rolex, Alcaraz has already told the time.