Brands are already raffling with Pedri

Pedri followed in the footsteps of his idol, Andrés Iniesta, on and off the pitch. Brands are raffleing it. Up to 80 proposals came to him in the first three months of 2022 and he established himself as the image of FC Barcelona, leading, along with Gavi, the sale of t-shirts.

Companies are looking for him because he conveys “naturalness” and “sensitivity for the environment”, according to EFE from TQTK Studios, the company that manages sponsorships for the canary.

A growth also shown at the club level. Until now, Leo Messi monopolized the sale of FC Barcelona shirts -85%-until his departure from Paris Saint-Germain last summer. Today Pedri, along with Gavi, is the favorite of Barça fans in a paradigm shift that, as EFE learned from club sources, they are grateful for.

A canary importance for Barça that doesn’t stop at being undisputed for Xavi. From the directive they were thinking of your lifestyle and image that you perceive as an asset of great value to be associated with brands; something shown on Pedri’s face is in most of the club’s advertising campaigns.

His arrival and appearance at FC Barcelona has put him in another dimension. When she was presented as a Blaugrana she had 25,000 followers on social networks; now it has five and a half million people following in its footsteps in the digital world.

The national impact soon came to Pedri, and his great relationship with Leo Messi in their first and only year together at the Catalan club meant that, according to EFE sources around him, his image was enhanced in America. Of course, the canary continues to expand its boundaries.

FOLLOW IN THE FOOTSTEPS OF INIESTA

The careers of Andrés Iniesta and Pedro González ‘Pedri’ have been linked since the latter began. “I idolize him and will stay until I die. I hope I can do something with what he did, ”Pedri assured during a visit to EFE in February 2020, in his first interview as a professional soccer player. Something you have already achieved.

At the professional career level, he has already shown the potential he has to reach player milestones that, in his goal, have provided the first and only World Cup that Spain has so far. Pedri was eight years old in the summer of 2010. And from November in Qatar he will have his first time making his own World Cups history.

Outside the lawn, the canary is already following in his footsteps. The Pedri brand is receiving huge interest from the Asian market, especially from China and Japan. Several countries have been ‘occupied’ by David Silva and Andrés Iniesta; It is no coincidence that Pedri did the same. Short and talented soccer player to whom Pedri added his commitment to the environment, making him a beloved figure in Japan.

Something to feel in the environment. The Tokyo Olympic Games were held without an audience — in most cases—, but the few brave people who came to some of the Spanish soccer team’s training sessions were clear on which players they wanted to see; they were only interested in Pedri.

And in one of them he follows in the footsteps of Iniesta. Pedri is the image of Springfield, a well -known clothing brand, in its ‘Icons’ campaign; like Andrés, in a relationship that will last over time. “It’s commitment, magic and simplicity,” they taught from the company.

AWARENESS FOR THE PROTECTION OF THE ENVIRONMENT

Along with Ferran Torres, Omar Mascarell and Ivana Andrés, he led the ‘Kick Out Plastic’ organization. This advocates of using sport as a way to remember the importance of environmental protection, performs various actions. More importantly, against single-use plastics that, in some cases, are never perishable, such as bottles, according to the Organization of Consumers and Users (OCU).

It’s the latter that leaves a moment rarely seen on a gala like the Ballon d’Or. When he went up to collect his award for best young player last season, Drogba he was given a personalized aluminum bottle. He brought the care of the planet to the forefront of football.

And also in his boots. Pedri is one of Adidas ’top prospects around the world and will be the image of the new‘ Run for Oceans ’campaign, which promotes the fight against plastic waste and promises to collect the equivalent of 10 plastic bottles per kilometer. It will have five ambassadors from the world of sport and Pedri will be its only footballer.

A tool at work like his boots where he shows that he has not forgotten his origin. A Canary banana was drawn to them, since before it had established a sponsorship with the brand. A relationship that has risen to the level of the Spanish soccer team, as the only player with this duality.

“The Spanish Soccer Team and Pedri represent the values ​​of Plátano de Canarias: quality, passion for what we do and a deep commitment to our people and our origins. Pedri is and will be a benchmark for the youngest “, featured Sergio Cáceres, Marketing Director of Plátano de Canarias at the presentation of the agreement.

Her ‘idyll’ in bananas came from her roots. Besides croquettes, one of her mother’s favorite dish is banana cake. Diet is a major factor to withstand the load of matches; thing that, despite being away from home, he was sure he could be with his brother, who was a cook.

Another important aspect of his performance in the field has to do with one of the companies supporting him, Reboots Go Lite recovery boots. A compression massage that, as he shares on his social networks, he uses to “recharge batteries after games and training” and reduces muscle soreness and the risk of injury to a footballer who is unquestionable to FC Barcelona and to the Spanish national team.

“I’m taking my recovery to the next level to not only maintain, but to improve my level of performance in the future”, Pedri himself says.