Between 25,000 and 50,000 euros. That’s the price range to see Roger Federer one last time. Tickets to attend the Laver Cup have increased thanks to the Swiss, who will delight the public with his latest rackets at one of London’s most exclusive events.
And that Laver never ceases to be a practical exhibition tournament, although now it has the support of the ATP and wins and losses count towards the official circuit count. Of course, it does not distribute points for ranking.
But the tournament, organized by TEAM8, the representation agency run by Federer himself with his lifelong agent, Tony Godsick, remains a unique part of the circuit, pitting Europe’s best players against those from the rest of the world and to see strange scenes, like enjoying Federer and Rafa Nadal together on the same doubles teamor the Swiss and Novak Djokovic are also lovers on the track.
To the morbidity of having together the ‘Big Four’, consisting of Nadal, Federer, Djokovic and Andy Murray, for the first time in history, was added the last minute surprise that this would be the last Swiss tournament, which was not which will play official competition again after this weekend.
It broke the bank with ticket prices. A ticket for the tournament appeared, months ago, on the official website, at a maximum price of 375 pounds (430 euros), an amount that suits the economic level of the British capital, used to pay thousands and thousands of euros to attend Wimbledon.
In fact, the public in London was not surprised by this price list, because the Masters Cup, the crown jewel of the ATP, has been played at the O2 in London for thirteen years. The same scenario in this Laver Cup, where prices are rising.
Entering the contest is like finding the golden ticket to Willy Wonka’s chocolate factory. With the only difference this time it is not necessary to find a fortune in the chocolate bar, but to go to resale.
The most expensive tickets, for Friday, the only day Federer will play, are between 25,000 and 50,000 euros. A final golden opportunity to bring down the curtain on a career that spanned 24 years and left behind 20 Grand Slams, 310 weeks at the top, 103 titles, two Olympic medals and more than 1,250 victories. in addition to earnings alone in prizes amounting to 130 million euros.
To support Laver, a tournament in its fifth edition, Federer has the support of the Australian tennis federationof the American federation and the Brazilian banker Jorge Paulo Lemann.
In addition, there are several brands that did not hesitate to join Federer’s initiativewhich since its inauguration in Prague in 2017, has passed through Chicago, Prague and Boston, and after London will fly to Vancouver in 2023 and to Berlin in 2024.
The main sponsors of the event are Rolex, Credit Suisse and Mercedes Benzbrands also associated with Federer, which they care for several million euros per year.
To these we must add Uniqlo’s O2 presence, the clothing brand that dresses Federer and gave him 300 million in ten years. The Japanese supply clothes to all the tournament employees.
Inside the tournament’s ‘fan zone’ are the racket brand Head, the courier company UPS, the Swiss tourist officewith dedicated space outside the O2, and even the Rafael Nadal Academy, which sponsors its training programs in Manacor.
Source: La Verdad
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
