Morocco protested for Algerian t-shirts

The Government of Morocco has asked German sporting goods manufacturer Adidas to withdraw a collection of Algerian national team shirts inspired by “Moroccan tiles” as it is considered a “theft” of the country’s cultural heritage for alleged’ y benefit of Algeria, according to reports. A Moroccan government source told EFE.

The source, who requested anonymity, explained that the Moroccan Ministry of Youth, Culture and Communication hired a Moroccan lawyer “promptly” to “defend against a new theft of Moroccan heritage”, and that it is attributed to Algeria .

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The new collection of jerseys for the Algerian team was announced on the 23rd in a tweet by Adidas Mena, which specified that the new design was inspired by the tiles of the palace of El Mechouar, in the Algerian city of Tlemcen, near Morocco. The tweet revealed that sales of the new shirts are set to begin on October 14.

court action

The Moroccan source added that the lawyer sent a “legal reprimand” to Adidas’ legal representative to alert the company that the new shirt design represents an “attempt to steal one of the traditional Moroccan cultural heritages to use it in out of its context” .

He also added that this “theft” contributes to the “loss and distortion of the identity and history of cultural elements.”

The source added that the Ministry of Culture will not try to prevent Moroccan heritage from being “stolen”, defend it internationally and deal with any such act.