Taking advantage of its sixth anniversary, which will take place tomorrow, October 19, the Rafa Nadal Academy By Movistar has shown the evolution of its corporate image in a video in which it defines its mission, its vision, and, especially, the values it wants to convey every day to all the young people trained, both in tennis and academic. , on its Campus. “Train like a Champion, ACT like a Champion”is the motto that can be read in the audiovisual clip, where the meaning of the Academy for Rafa Nadal and what this exciting project that is maturing every day means for him.
Throughout these six years, Movistar’s Rafa Nadal Academy has evolved and now gives its image a new, more contemporary, strong and relevant character. interbrandthe world’s largest brand consultancy, is in charge of executing this iconic rebranding, which as explained by its Executive Director Borja Borrero, is based on Rafa’s own identity. “The new image of the Rafa Nadal Academy is based on the identity of Rafa Nadal himself in his most competitive aspect. It is a challenging, energetic, iconic and unorthodox new brand DNA,” he said.
To do this, Interbrand created a new visual expression inspired by the energy the player brings to the court. “To explain this corporate identity, a new wordmark was developed in which Rafa’s characteristic “bite” stands out on the trophies. The colors chosen form a vibrant and vibrant palette inspired by his iconic kit. The strength and dynamism of their The game inspires the visual code in communications, giving them angularity, forcefulness and spontaneity. This renewed image appreciates the “new” Academy and marks a milestone on the 6th anniversary of its inauguration. The result is a new presentation that introduces the brand to the future, making it more relevant and inspiring to all kinds of audiences”, he added.
Currently, Movistar’s Rafa Nadal Academy has world-class sports infrastructure so that all players can enjoy a comprehensive experience. After its expansion, the Academy has 45 tennis courts, 17 paddle courts, 3 swimming pools and a medical center with spaces for physical preparation, physiotherapy, psychology, nutrition and sports medicine that allow, thanks to the synergy with Quirón Salud, offers a comprehensive service to players.
However, the success of the Academy depends on the quality of the technical team it leads. Tony Nadal and in the academic training and values that are taught every day in the American international school, the Rafa Nadal Schoollocated within the facilities themselves.
Thanks to its momentum and growth, Movistar’s Rafa Nadal Academy was awarded to National Sports Awards prestigious reception Joaquim Blume Award, which was established in 1959 and rewards the teaching center that has distinguished itself especially in its work in the promotion and development of sport. This is the first time in history that a Tennis Academy has received this recognition.
This video defines the Academy’s new brand identity and shows the new logo, which is already present on the website, social networks and in all Manacor facilities. “We may change our logo, but our values are forever.”
Source: La Verdad
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