After celebrating last May his 20th anniversaryThe Mutua Madrid is open will change its corporate identity from next season, updating the logo, typography and design to refresh its image, adapting it to new times to keep up with the growth of the tournament.
In 2023, the Mutua Madrid is open it will be a joint event ATP Masters 1000 and WTA 1000 two weeks. the main draw ATP is enlarged to size (from 56 to 96 players) and days (from 8 to 12). Also, the contest WTA it will also increase the size of your box, from 64 to 96 playersand will take place at the same time as the men’s competition, guaranteeing the show and offering fans a range of great options to continue the Magic Box.
Gerard Tsobanianpresident and CEO of Mutua Madrid Open, Said: “Starting in 2023, the tournament will take another step in its ongoing quest for evolution by increasing its duration, becoming a two-week event, both in the draw. ATP as in WTA. For this reason, we consider it time to renew our image, update it in the current era and refresh it for the new eras that are near.”
The makeover of Mutua Madrid is open will be present in the contest’s new marketing campaign, launched this Tuesday in digital environments and on street furniture in the city of Madrid through banners, mupis and canopies.
named ‘reset‘, the new campaign focuses on the growth of Mutua Madrid is openthat there will be more players, more days, more sessions and, consequently, more tennis for the fans to enjoy the great stars of the circuits ATP Y WTA.
Both the image change and the new contest campaign were done by NOTHINGbranding and corporate imagination consultant.
The Mutua Madrid Open 2023 will be held at Magic Box from April 24 to May 7.
Source: La Verdad
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